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According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitive win rate for Alteryx. More battlecard adoption resulted in an increased competitive win rate for Alteryx. The best part?
Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are these battlecards making an impact on how my reps compete? Is anyone reading this intel? Are we seeing results where it matters most — win rates?!
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE has 10,000 employees and is HQ in Amsterdam.
Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable. You’ll have answers to these questions by the time you’re done reading this blog post.
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Keep it simple.
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE has 10,000 employees and is HQ in Amsterdam.
Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards. But what choice do you have? You can’t afford to not search for important competitive insights.
ZoomInfo Copilot ZoomInfo Copilot helps today’s sellers reach their ideal buyers first by applying advanced AI to the strongest data foundation in go-to-market. Sure, our solution is first on our list, but not without good reason: Copilot delivers a 23% lift in pipeline to its satisfied users.
Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.
One of Klue’s top features is its ability to synthesize CI into battlecards that contain bite-sized information on pain points/persona, pricing, major objections and landmines. With that in mind, he designed Klue as a platform capable of collecting, curating and delivering CI across every department of every business.
Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. The author tells entrepreneurs to use insights gleaned to adjust their messaging about their offerings.
Creating and using sales Battlecards is the solution you’ve been looking for. Tired of losing deals to the competition? Finding it impossible to get your sales team on the same page when it comes to messaging and positioning?
Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play. It all starts at the source.
They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. Kompyte’s platform helps monitor, learn, and adapt to competitors' actions on a continuous basis.
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.
The research leads directly to battlecard creation—probably the most recognizable strategic asset for active selling, and a highly effective sales enablement tool when maintained and distributed regularly. Battlecards are cheat sheets that you’ll want to limit to 1-2 pages, likely in an infographic style that highlights important comparables.
You can use your buyer feedback and sales experience analysis to collect data around how your buyers truly perceive your competitors and display these insights within battlecards that empower your reps to speak confidently during competitive deals.
This buyer feedback can now be automatically delivered into Crayon’s platform — accessible through Crayon’s battlecards, newsletters, and dashboards. Primary Intelligence’s platform, TruVoice, collects, compiles, and analyzes buyer feedback from closed competitive deals.
Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play. It all starts at the source.
Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations. Surfacing market, industry, and competitive trends is an important step, but a useless one if their delivery to relevant internal stakeholders is inefficient.
In addition to communicating the competitive positioning of Zscaler products and solutions to sales teams, the selected candidate will develop sales tools like battlecards and white papers. ArchIntel™ -. Sales enablement is another key area of responsibility for this position.
Would they prefer battlecards, or a spreadsheet? At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information. The first step, rather confusingly, is the secondary research.
These details, however, could prove handy for filling competitive battlecards. According to McQueen, Glassdoor is a good source of CI since it is the go-to website for job seekers who wish to find out more about their prospective employers. The real value of Glassdoor lies in the reviews left by employees and job openings posted by companies.
Sales Battlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. Upcoming events from SCIP & partners. Runs June 15, 16, 22 & 23.
In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal. But what exactly are battlecards, and how can you create ones that will help you close more deals? Date: June 11, 13, 18, 20, 2024 Time: 10:00 AM - 2:00 PM EST (each day) Limited Seats Available!
These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams. From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. But it’s much easier said than done, and it has become even more challenging in a post-Covid world. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. But it’s much easier said than done, and it has become even more challenging in a post-Covid world. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions.
Learn how to build a high-ROI battlecard program that sales loves. SCIP is pleased to provide its members with exclusive access to chapter 6 from Competitive Intelligence 2.0 - Competing in a Digital World , the new book from Leonard Lane and Mike Ratcliffe. Alt data and its applications to CI. What we're reading. We don't need more data ?
Learn how to build a high-ROI battlecard program that sales loves. Have an off-the-record dialogue about how to effectively communicate insights to leadership. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Popular resources for members. Quick start guide to doing a competitor analysis. LEARN MORE.
Learn how to build a high-ROI battlecard program that sales loves. Trade tips with peers on how to effectively communicate insights. Check out all upcoming events. Help SCIP Shape the Future! What changes are in store over the next 3 years in how companies use market and competitive intelligence?
JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. ALL NEW - The Practice & Impact of Digital Transformation Intelligence (@skema & SCIP). This new-to-world study introduces the concept of digital transformation intelligence (DTI) and explores its practice, processes, and impact on organization agility.
Learn how to build a high-ROI battlecard program that sales loves. Hear how TATA Business Excellence Group creates scalable CI tools and best practices. ALL EVENTS. What we're reading. No-code A.I. Is your company ready? Primer has developed a no-code platform called Automate.
While competitors may be a nuisance, competition is an integral part of business. It enforces higher standards of commodities, lower costs of production, and better service delivery – what an economist would interpret as efficient use of resources. And the fuel for these leaps and strides is competitive intel, which influences business strategy.
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Yet even with the vast amounts of data available to companies today, it can feel more challenging than ever to organize and analyze it meaningfully.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages. Enter: competitive intelligence tools.
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
high-ROI battlecard program ?that Practice & Impact of Digital Transformation Intelligence ?(CI CI Magazine) -? This study introduces the concept of digital transformation intelligence and explores its? impact on organizational agility. Upcoming events. LAST CHANCE - JUNE 15 - Learn how to build a?
Competitor analysis through battlecards, consumer feedback, and campaign tracking. With so many people on social media today and such a wealth of information available, that without the right tools, businesses risk leaving the money on the table, or worse. We have a list of 25 social media tracking tools to help you manage it all below.
They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. Even as many of us try to break free of social media for various reasons, it has become clear that there is immense value for consumers to be connected with others. Let’s see how that will look in 2023.
As our world’s population increases, so will social media reach. And as such, for businesses, it is critical to have the best social media tools to not just engage with consumers, but to track all your brand efforts. We are going to reveal the best 25 social media marketing tools for 2022. Social Monitoring . Sentiment Analysis.
Sales Battlecards are competitive intelligence tools that sales reps use to prepare information about competitors, clients, and prospects to ensure they can answer questions and exceed expectations. . . There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals.
If you happen to leverage an automated tool, your CI data engine can be integrated with real-time intelligence outputs like battlecards, competitor profiles, and customized email alerts. Every task comes with its own set of challenges. Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals.
At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. At MassMutual, we Live Mutual.
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