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The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.
More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc.
As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.
According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitive win rate for Alteryx. More battlecard adoption resulted in an increased competitive win rate for Alteryx.
After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Keep it simple.
By leveraging advanced artificial intelligence, these powerful solutions automate a wide range of tasks and processes, allowing sales teams to focus on what they do best: building relationships and closing deals. Clari Copilot Clari Copilot is a conversation intelligence platform designed to enhance sales team performance.
Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. The post Using Competitive Intelligence to Move the Company Ahead appeared first on ArchIntel™. The author tells entrepreneurs to use insights gleaned to adjust their messaging about their offerings.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win.
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.
Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor. But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program. ArchIntel™ -.
Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. Win Faster.
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
Sales battlecards have one primary goal: to boost your sales team’s success. They’re powerful strategic tools that offer simple yet effective ways to win more deals and achieve impressive results. A good one-pager will contain: Battlecards are an.
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
And you may have heard that our customers enjoy an average of up to 30% increases in win rates when they adopt Battlecards. It’s true that Kompyte’s best-in-class AI scans over 500 million data sources every day, delivering only the insights you need to stay ahead of your competitors. Also true.
Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winningbattlecard strategy. To give members?
There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Teams. Marketing Teams.
Sales Battlecard Training Workshop Develop a winningbattlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. competitive intelligence can elevate your product marketing strategy. Runs June 15, 16, 22 & 23.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. In order to have complete competitive intelligence, you must be able to source data from the thousands of places it exists online.
In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal. But what exactly are battlecards, and how can you create ones that will help you close more deals? Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
Targeted at professionals with up to 3 years experience in MI/CI, this certification workshop (taught by CI guru David Kalinowski) provides training in critical skills, practices, and tools that you can immediately use to develop and implement an intelligence strategy that drives business growth. ? ? ? Explore Foundations > ? ??
LAST DAY TO REGISTER - Get certified in the Foundations of Competitive Intelligence. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. Discussion in SCIP's all-new online community on CI quick wins. Your next job?
Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitive intelligence? Take a few minutes to share your opinion , and you can win one of 5 Amazon gift cards! Podcast on strategy, intelligence & leadership.
Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work. JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winningbattlecard strategy ( What's important, building a business case ).
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making. Share Your Thoughts Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. If you happen to leverage an automated tool, your CI data engine can be integrated with real-time intelligence outputs like battlecards, competitor profiles, and customized email alerts. Measuring results of CI efforts.
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Market landscapes are moving fast in 2024—and so are your competitors. Quotes are provided on an individual basis.
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making. Share Your Thoughts Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
By monitoring your rivals, you can see their winning steps and copy them, and likewise avoid any of their costly mistakes. Rival IQ offers: Competitive intelligence. Here, Klue helps you do this by using “battlecards”. By crafting intelligent surveys, you can uncover: Audience interests. Competitor Comparison .
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” How can one use targeted markets?
SCIP – Strategic & Competitive Intelligence Professionals – defines competitive intel as, “a discipline that enables organizations to reduce strategic risk and increase revenue opportunities by having a deep understanding of what has happened, what is happening, and what may happen in their operating environment.”
From refining your teams techniques to reinforcing best practices, coaching tools are essential to how modern teams train, grow, and win. By leveraging advanced technologies such as conversation intelligence and artificial intelligence , these tools offer unprecedented insights into sales interactions.
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