Remove Battlecard Remove Intelligence Remove Sales Enablement
article thumbnail

Competitive Battlecards 101: The Ultimate Guide (2021)

Crayon

Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. Once we’ve more formally defined competitive battlecards, we’ll discuss each of the following: Getting started with battlecards.

article thumbnail

Sales Battlecards: 8 Tips to Help You Win More Deals

Crayon

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Types of Role-Based Battlecards You Need to Build

Crayon

Battlecards are one of the most popular sales enablement materials businesses create today, with two-thirds of competitive intelligence teams saying that they regularly maintain competitive battlecards.

article thumbnail

3 Tips From Our Battlecard Webinar with Sam Niro

Crayon

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:

article thumbnail

Zscaler in Search of Senior Competitive Intelligence Manager

ArchIntel

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. Sales enablement is another key area of responsibility for this position. ArchIntel™ -.

article thumbnail

How Sales Experience Impacts Deal Outcomes

Primary Intelligence

This disconnect between why sellers think they lose and what really causes losses according to buyers – the sales experience – is where deals go awry. What is “Sales Experience”? At Primary Intelligence, we classify “the sales experience” as the interaction between sellers and buyers during a decision-making period.

Sales 160
article thumbnail

The 3 Pillars of Sales Acceleration & How They Help You Win

Fuld

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. How well do you know your customer or prospect?

Win 111