Primary Intelligence

JUNE 23, 2021

One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy.

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Battlecard Sales Win Loss 136

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

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Battlecard Win Competitive Intelligence Competitive 325

Crayon

DECEMBER 11, 2023

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.

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Battlecard Globalization Competitive Intelligence Competitive 325

ArchIntel

MARCH 3, 2021

A good starting point to get hold of this information is to interview one’s sales representatives as well as customers, Bond said. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.

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Competitive Intelligence Competitive Battlecard Intelligence 197

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

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Sales Battlecard Win Loss 160

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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Competitive Intelligence Competitive Battlecard Technology 130

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Active Selling. How well do you know your customer or prospect?

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Win Battlecard Sales Sales Enablement 111

Aqute Intelligence

OCTOBER 9, 2019

The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information. Why do we lose deals?

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Competitive Intelligence Research Competitive Intelligence 113

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Competitive Intelligence Loss Win Data Analysis 104

ArchIntel

JANUARY 26, 2021

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. Sales enablement is another key area of responsibility for this position. The post Zscaler in Search of Senior Competitive Intelligence Manager appeared first on ArchIntel™.

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Competitive Intelligence Competitive Battlecard Intelligence 104

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Company/Competitive Intelligence Newsletter A Company Newsletter can take many forms. Access this template here 4.

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Competitive Intelligence Battlecard Competitive SWOT 95

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. ZoomInfo’s platform tracks 1.5

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Market Intelligence Intelligence Intelligence Marketing 130

M Brain

AUGUST 29, 2023

Sales battlecards have one primary goal: to boost your sales team’s success. This guide will give your sales team the advantage they need by going through: A sales battlecard is a visual resource – often, a one-page cheat sheet. A good one-pager will contain: Battlecards are an.

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Battlecard Sales Win Advantage 52

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

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Battlecard Competitive Intelligence Win Competitive 52

SCIP

JUNE 5, 2024

Dear %FIRSTNAME%, Are you tired of losing sales opportunities because you don't have the right information at your fingertips? In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal. Register now to secure your spot!

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Battlecard Competitive Sales SCIP 40

Primary Intelligence

APRIL 13, 2020

It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. The demo organization scoring a 7.9,

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Win Loss Battlecard Advantage 106

Primary Intelligence

APRIL 13, 2020

It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. The demo organization scoring a 7.9,

Win 104

Win Loss Battlecard Advantage 104

SCIP

MAY 24, 2021

ALL NEW - The Practice & Impact of Digital Transformation Intelligence (@skema & SCIP). This new-to-world study introduces the concept of digital transformation intelligence (DTI) and explores its practice, processes, and impact on organization agility. Competitive Intelligence Embeddedness (@ Amiram Markovich).

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SCIP Battlecard Intelligence Intelligence 52

Evalueserve

JULY 14, 2021

There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Teams. Marketing Teams.

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Competitive Intelligence Competitive Intelligence Intelligence 52

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. In order to have complete competitive intelligence, you must be able to source data from the thousands of places it exists online.

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Competitive Intelligence Competitive Battlecard Intelligence 52

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Sales Battlecards Training. ? Build battlecards sales will actually use. high-ROI battlecard program ?that

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Battlecard SCIP Win Sales Enablement 52

SCIP

MAY 27, 2024

TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! He's a practitioner, not a theorist, of competitive, market, and customer intelligence leadership at large, marketing-leading technology companies.

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Battlecard Sales SCIP Gaming 40

SCIP

MAY 23, 2024

TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! He's a practitioner, not a theorist, of competitive, market, and customer intelligence leadership at large, marketing-leading technology companies.

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Battlecard Sales SCIP Gaming 40

SCIP

JUNE 1, 2021

Sales Battlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. competitive intelligence can elevate your product marketing strategy. Runs June 15, 16, 22 & 23.

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SCIP Battlecard Competitive Intelligence Win 52

SCIP

APRIL 5, 2021

Get certified in the Foundations of Competitive Intelligence. Learn how to build a high-ROI battlecard program that sales loves. Strategic & Competitive Intelligence Professionals (SCIP). A Dialogue with Leaders from Best Buy, Thomson Reuters, and Egencia (Expedia Group). Upcoming events. Help Us Plan IntelliCon (Nov.

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Battlecard SCIP Predictive Analytics Competitive Intelligence 52

Alpha Sense BI

APRIL 26, 2024

Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool.

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Battlecard Competitor Analysis Startups Competitive Intelligence 52

SCIP

MAY 3, 2021

LAST DAY TO REGISTER - Get certified in the Foundations of Competitive Intelligence. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. Learn how to build a high-ROI battlecard program that sales loves.

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SCIP Battlecard Competitor Analysis Competitive Intelligence 52

Wink Intel

FEBRUARY 6, 2024

Please click HERE to view the job posting The Impact We are looking for an experienced professional who can deliver business value by analyzing the annuity sales opportunity across MassMutual’s third-party & new markets distribution channels.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

SCIP

MAY 25, 2021

Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work. JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ).

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Battlecard SCIP Competitive Intelligence Sales Enablement 40

SCIP

MAY 18, 2021

Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitive intelligence? Podcast on strategy, intelligence & leadership. Editor, Market Intelligence Insight at S&P Global Ratings (Washington DC).

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SCIP Battlecard Competitive Intelligence Business Environment 52

Netbasequid

JANUARY 27, 2022

SCIP – Strategic & Competitive Intelligence Professionals – defines competitive intel as, “a discipline that enables organizations to reduce strategic risk and increase revenue opportunities by having a deep understanding of what has happened, what is happening, and what may happen in their operating environment.”

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Competitive SCIP Airline Industrial Espionage 97

SCIP

APRIL 26, 2021

SCIP is pleased to provide its members with exclusive access to chapter 6 from Competitive Intelligence 2.0 - Competing in a Digital World , the new book from Leonard Lane and Mike Ratcliffe. Entitled "Information and Artificial Intelligence", chapter 6 covers: Benefits and limitations of AI in the CI value chain. Upcoming events.

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Battlecard SCIP Value Chain Competitive Intelligence 52

SCIP

JUNE 17, 2021

Our all-new podcast featuring interesting conversations about intelligence, strategy, and leadership (11 episodes available). Our workshop line up for the Summer & Fall includes Battlecards, Sales/Marketing/Go-To-Market Enablement, and CI Software/Tech. Strategic & Competitive Intelligence Professionals (SCIP).

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SCIP Battlecard Competitive Intelligence Competitive 52

SCIP

JANUARY 13, 2022

Targeted at professionals with up to 3 years experience in MI/CI, this certification workshop (taught by CI guru David Kalinowski) provides training in critical skills, practices, and tools that you can immediately use to develop and implement an intelligence strategy that drives business growth. ? ? ? Explore Foundations > ? ??

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SCIP Battlecard Gaming Education 52

SCIP

APRIL 12, 2021

How do you find, engage, and retain hard-to-reach audiences that you need for your insights and for intelligence projects? Get certified in the Foundations of Competitive Intelligence. Learn how to build a high-ROI battlecard program that sales loves. Strategic & Competitive Intelligence Professionals (SCIP).

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Battlecard SCIP Competitive Intelligence Competitive 52

SCIP

DECEMBER 20, 2021

Sales Battlecards (Sept.). Strategic and Competitive Intelligence Professionals (SCIP) 7550 IH 10 W, Suite 400, San Antonio, Texas 78229 tel: 703-739-0696 | memberservices@scip.org. Foundations of M&CI (Feb.). Analytical Thinking (Mar.). Win/Loss (May). Advanced Certification Programs. Scaling M&CI Platforms (Jan. -

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Battlecard SCIP Competitive Intelligence Loss 52

SCIP

JUNE 14, 2021

Using CI enabled by artificial intelligence , businesses must "out-know? Practice & Impact of Digital Transformation Intelligence ?(CI This study introduces the concept of digital transformation intelligence and explores its? high-ROI battlecard program ?that CI 2.0 - Competing in a Digital World? (CI CI Magazine) -?

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SCIP Battlecard Competitive Intelligence Market Intelligence 52