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So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner. Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey.
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Make it available.
Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards. But what choice do you have? You can’t afford to not search for important competitive insights.
By analyzing vast amounts of information in real time, these tools provide a competitive edge that manual processes simply can’t match. Copilot’s Account AI simplifies and supercharges account research by summarizing the most critical information on any account. The downside?
Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. What information will be essential in this meeting? Value Matrix.
A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. A good starting point to get hold of this information is to interview one’s sales representatives as well as customers, Bond said. ArchIntel™ -.
One of Klue’s top features is its ability to synthesize CI into battlecards that contain bite-sized information on pain points/persona, pricing, major objections and landmines. With that in mind, he designed Klue as a platform capable of collecting, curating and delivering CI across every department of every business.
Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Link buyer personas to the right information. Battlecards.
They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. Kompyte’s platform helps monitor, learn, and adapt to competitors' actions on a continuous basis.
Disseminating intelligence Whether you conduct your own competitive intelligence research, or engage an agency like Aqute, you will also need internal representatives who can manage the outputs, process data and provide information to colleagues when it’s required. A key part of managing intelligence is presenting information in useful ways.
Competitor analysis can provide clear intelligence about your competition and market dynamics to inform your talking points. The research leads directly to battlecard creation—probably the most recognizable strategic asset for active selling, and a highly effective sales enablement tool when maintained and distributed regularly.
Earnings Call Report Earnings season is a critical time for accessing key information not only about company performance, but also corporate leadership guidance, micro-level business performance analysis, and the questions analysts are pressing C-suite execs to answer. Access this template here 4.
You can use your buyer feedback and sales experience analysis to collect data around how your buyers truly perceive your competitors and display these insights within battlecards that empower your reps to speak confidently during competitive deals. The post How Sales Experience Impacts Deal Outcomes appeared first on Primary Intelligence.
While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.
Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Link buyer personas to the right information. Battlecards.
The bad news is that you’ll need a lot of time to gather information, and the determination and persistence to uncover hard-to-find stories and data. Competitive intelligence strategy Without a clear plan, you could easily spend months gathering information that has little value to your organisation.
Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. Aspiring candidates must also demonstrate the ability to analyze and translate market, product and competitor information into useful intelligence and sales tools. ArchIntel™ -.
But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program. These details, however, could prove handy for filling competitive battlecards.
These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams. Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends.
Dear %FIRSTNAME%, Are you tired of losing sales opportunities because you don't have the right information at your fingertips? In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal.
Far beyond being a collection of information about your competitors, competitive intel is market information that must be democratized, analyzed and distributed within the organization, so that it becomes a tool for competitive advantage. Examples: What kinds of information would you consider competitive intel?
As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple. Contact us for more information on how TruVoice can help you coach your team for better win rates and higher revenue. The organizations that can stay current on this find a way to continuously adapt and thrive.
Entitled "Information and Artificial Intelligence", chapter 6 covers: Benefits and limitations of AI in the CI value chain. Learn how to build a high-ROI battlecard program that sales loves. Alt data and its applications to CI. Trends in online CI services with AI capabilities. Get 5 tips for using consumer data to support CI.
It empowers you to capitalize on new opportunities, see emerging risks before they become threats, and make informed decisions at every turn. Reactive CI strategies—even those informed by real-time data—aren’t enough to stay ahead of the competition. There is no publicly available cost information available for the AlphaSense platform.
As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple. Contact us for more information on how TruVoice can help you coach your team for better win rates and higher revenue. The organizations that can stay current on this find a way to continuously adapt and thrive.
Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. This framework not only provides valuable insights for informed decision-making but also uncovers hidden opportunities and potential threats.
To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool. Its integration with sales tools makes it particularly valuable for organizations looking to enhance sales readiness and close rates through effective use of battlecards.
With so many people on social media today and such a wealth of information available, that without the right tools, businesses risk leaving the money on the table, or worse. A social media tracking tool is a program that helps you find valuable information on social media through data collection and analysis. Weaknesses.
Social tracking tools collect a wide range of information that can be used to optimize marketing campaigns. This information (metrics) includes engagement, impressions, reach, share of voice, and sentiment. They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features.
Sales teams benefit from competitive intelligence tactics with the ability to target smarter and engage in more informed conversations. A great way for sales teams to organize all this information in preparation for their sales calls is Sales Battle cards. Sales Reps Can Win 30% More Deals. . Sales Battle Card Templates.
For more information about our extensive benefits offerings please check out our Total Rewards at a Glance. At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees.
Here, Klue helps you do this by using “battlecards”. Demographic information which can be imported. Pricing for the analytics and competitor comparison starts at $239/month. Staying ahead of the competition is always the goal. As you may have guessed, these cards track your specific competitors for you.
If you happen to leverage an automated tool, your CI data engine can be integrated with real-time intelligence outputs like battlecards, competitor profiles, and customized email alerts. For more information, please write to us at info@marketsandmarkets.com. Gathering CI data is a time-consuming task, but it need not be done manually.
They send “battlecards” no one every uses. Alternative perspective: Our CIP™s might not get to do everything they should, but they are not competitor/product/sales information bots. They are frustrated. No one reads their “interpretation.” No strategies are changed based on their holistic perspective. Qualifications .
After all, the way you present data is dependent on the type of information you’re gathering, the audience, and the intention or goal behind the data collection. BattlecardsBattlecards turn your research into one-page guides to your key competitors. Charts Graphs are a common method for making your data easier to interpret.
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