Remove Battlecard Remove Industrial Espionage Remove SWOT
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Competitive Intel: A Complete Definition and Guide

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Competitive intel is not industrial espionage. CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. This tool can be used for both tactical (short-term) and strategic (long-term) decision-making. What is it not?