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Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI

Crayon

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.

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How Crayon Onboarding Empowered MiQ to Achieve 70% Battlecard Adoption

Crayon

From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.

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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

Serving over 15,000 customers ranging from individual entrepreneurs to global agencies, Instantly’s core offering includes unlimited email sending accounts with warmup capabilities, a B2B lead database, and smart AI integration. Instantly Instantly is a sales engagement platform designed to streamline B2B email outreach campaigns.

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Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round

ArchIntel

Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. ArchIntel™ -. The new investment adds to the $15 million that the six-year old startup raised in a Series A round in September 2020, GeekWire reported.

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Effective Sales Enablement

Primary Intelligence

Identify best practices that may be globally relevant to any buyer. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.

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Creating a competitive intelligence battlecard to help a client win new business

Fuld

A competitor of a global technology consultancy was experiencing a number of operational challenges which were impacting the satisfactory execution of large-scale contracts in Europe, several with departments of national governments. For a sample copy of this battlecard, please contact: Christian Schena. Background + Challenge.

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Effective Sales Enablement

Primary Intelligence

Identify best practices that may be globally relevant to any buyer. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.