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The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.
From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.
Serving over 15,000 customers ranging from individual entrepreneurs to global agencies, Instantly’s core offering includes unlimited email sending accounts with warmup capabilities, a B2B lead database, and smart AI integration. Instantly Instantly is a sales engagement platform designed to streamline B2B email outreach campaigns.
Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. ArchIntel™ -. The new investment adds to the $15 million that the six-year old startup raised in a Series A round in September 2020, GeekWire reported.
Identify best practices that may be globally relevant to any buyer. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
A competitor of a global technology consultancy was experiencing a number of operational challenges which were impacting the satisfactory execution of large-scale contracts in Europe, several with departments of national governments. For a sample copy of this battlecard, please contact: Christian Schena. Background + Challenge.
Identify best practices that may be globally relevant to any buyer. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations. At the same time, understanding how to effectively position your offering against competitors is one of the most critical components of the sales process.
Would they prefer battlecards, or a spreadsheet? With more than a decade of experience working for global firms, we understand how to navigate complex industrial landscapes and gather hard-to-find information. Would they prefer battlecards, or a spreadsheet? As with any design project, the key is understanding your audience.
Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy. high-ROI battlecard program ?that
Key Features: Tracks relevant news and data about competitors and combines it with internal sources Centralizes competitive content and delivers consumable competitive strategies to sales Provides easily searchable battlecards with tactics to handle objections, deposition competitors, and leverage strengths Learn More About Klue 8.
This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. Learn how to build a high-ROI battlecard program that sales loves. Editor, Market Intelligence Insight at S&P Global Ratings (Washington DC).
Taught by award-winning instructor Luis Madureira (former executive at Heineken & Ogilvy), in partnership with leading global university NOVA IMS, this executive education program gives advanced CI practitioners critical skills in CI and data driven decision making, and will enable you to build a world-class CI function. ?
JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. Editor, Market Intelligence Insight at S&P Global Ratings (Washington DC). JUNE 14 - Join SCIP and our friends at the Product Marketing Alliance June 14-18 at their Product Marketing Festival. They'll have a dedicated stage for CI.
Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool.
better orient strategy , especially when competing in global markets. high-ROI battlecard program ?that Hear from former Siemens exec Helmuth Ludwig on how to develop and adjust strategy in a digital age. Big Data Can Boost the Value of CI? (CI CI Magazine) -? This article makes the case for using big data to? CI Magazine) -?
In 2023, AlphaSense was named to the Forbes AI 50 , which recognizes the top AI-based companies globally, and it is consistently ranked as an industry leader by TrustRadius and G2. AlphaSense is used by 85% of the S&P 100, 97% of the Dow 30, and 80% of the world’s top consult anc ies.
Competitor analysis through battlecards, consumer feedback, and campaign tracking. Supports more than 20 global languages. Support for multiple global languages across different locations. Customized reporting with comprehensive, branded, and exportable reports. Weaknesses. Limits integration and performance to Instagram.
They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. Iconosquare even provides data on profile viewers and it supports up to 20 global languages. However, you can’t use it on any other platform apart from Instagram. What does it track?
And then there are some revealing statistics that speak to the importance of having and using these marketing tools: Globally, there are 7 billion active social media users – that’s a lot of potential customers, and you’ll need the right tools to get their attention. Here, Klue helps you do this by using “battlecards”.
With robust multilingual support and seamless integrations, Chorus empowers global sales teams to operate with more agility, insight, and impact. It provides features such as real-time battlecards and generative AI tools to assist sales representatives during customer interactions.
BattlecardsBattlecards turn your research into one-page guides to your key competitors. Battlecards are easy to share, easy to read and highly portable – perfect for salespeople on the go. Aqute is the competitive intelligence agency that operates globally from our hubs in San Francisco and London.
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