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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.

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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

You can also gather all the data you need to complete your analysis by using our varied content sets—company documents, news, broker research, and expert transcripts—which provide comprehensive primary and secondary research. Create Battlecards The next step is to create battlecards for your competitors.