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Understanding Battlecards: What are they? On average, 28% of your pipeline is lost to competitors. In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal.
With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. Who are we winning against, or losing to, more often? Active Selling. Active Selling.
They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. It’s all about finding those deal-winning insights that can tip the scales in your favor during negotiations. Need a quote for competitor research?
Having a dedicated and comprehensive competitoranalysis framework is critical, as is the ability to access all the competitive information you need in one place. What is a CompetitorAnalysis Framework? This helps in understanding a competitor’s overall strategic position and potential areas for growth or risk.
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Learn how to build a high-ROI battlecard program that sales loves. Quick start guide to doing a competitoranalysis. Discussion in SCIP's all-new online community on CI quick wins. Popular resources for members. Member exclusive access to the chapter on AI from the all-new book Competing in a Digital World.
Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Quotes are provided on an individual basis.
Strengths: Uses cutting-edge AI and ML capabilities to source useful data on competitors Integrates with multiple business software, including Slack and Microsoft Teams Automated and real-time alerts Can tag relevant items with more personalized competitor insights Collects info from both online and offline sources.
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