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The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.
More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc.
Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are these battlecards making an impact on how my reps compete? Are we seeing results where it matters most — win rates?! Is anyone reading this intel?
As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.
Sales battlecards (also known as competitivebattlecards, or simply as battlecards) give your sellers the facts, tactics, and materials they need to wincompetitive deals.
If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors.
According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitivewin rate for Alteryx. The best part? The best part? So, how did he do it?
Few activities are more tedious than sifting through Google Alerts in search of important competitive insights. You can’t afford to not search for important competitive insights. You can’t afford to not search for important competitive insights. But what choice do you have? If you miss something big, you’re in the hot seat.
After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.
After all, your company pays salespeople to interface with buyers and not to do background research on the competition. Marketing or product development are the usually the departments that research and build competitivebattlecards, and they use them for product enhancement or general marketing strategy. Keep it simple.
A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. ArchIntel™ -.
Understanding Battlecards: What are they? In that, elite sales performers wincompetitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. On average, 28% of your pipeline is lost to competitors.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win.
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor. But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program.
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.
Tired of losing deals to the competition? Creating and using sales Battlecards is the solution you’ve been looking for. Finding it impossible to get your sales team on the same page when it comes to messaging and positioning?
By analyzing vast amounts of information in real time, these tools provide a competitive edge that manual processes simply can’t match. It provides real-time assistance during customer interactions, helping sales representatives navigate objections and leverage winning behaviors. The downside?
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
Sales battlecards have one primary goal: to boost your sales team’s success. They’re powerful strategic tools that offer simple yet effective ways to win more deals and achieve impressive results. A good one-pager will contain: Battlecards are an.
From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. Competitive advantage: Understanding your target market better than your competitors can give you a significant edge in product development, pricing strategies, and marketing campaigns.
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal. But what exactly are battlecards, and how can you create ones that will help you close more deals? Date: June 11, 13, 18, 20, 2024 Time: 10:00 AM - 2:00 PM EST (each day) Limited Seats Available!
And you may have heard that our customers enjoy an average of up to 30% increases in win rates when they adopt Battlecards. It’s true that Kompyte’s best-in-class AI scans over 500 million data sources every day, delivering only the insights you need to stay ahead of your competitors. Also true.
There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Reps Can Win 30% More Deals. .
Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winningbattlecard strategy. To give members?
Sales Battlecard Training Workshop Develop a winningbattlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. competitive intelligence can elevate your product marketing strategy. Runs June 15, 16, 22 & 23.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Build competitive tracking systems based on scenario planning. Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitive intelligence? Will it be status quo, or will the pace of disruption and competition increase?
Taught by award-winning instructor Luis Madureira (former executive at Heineken & Ogilvy), in partnership with leading global university NOVA IMS, this executive education program gives advanced CI practitioners critical skills in CI and data driven decision making, and will enable you to build a world-class CI function. ?
"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.
Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work. JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winningbattlecard strategy ( What's important, building a business case ).
Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. Separating the signal from the noise to find competitive insights. Centralizing and organizing competitive data. Gathering competitive data on time.
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Additionally, Klue has a steep learning curve and may not be right for small businesses or startups with limited resources to dedicate to competitive analysis.
In today’s fast-paced and ever-evolving business landscape, staying ahead of the competition is more challenging yet more crucial than ever. Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place.
Additionally, these tools help you keep a healthy eye in the competition. By monitoring your rivals, you can see their winning steps and copy them, and likewise avoid any of their costly mistakes. Competitive Tools. When it comes to competitive comparison, few tools have it covered like Rival IQ. Competitor Comparison .
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” Even better. They are frustrated.
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