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Upcoming events from SCIP & partners. Corporate Foresight for CI This conversation between Alex Fergnani and SCIP Portugal Chair Luis Madureira introduces corporate foresight, its main components, and advice for practitioners on how to excel at it. competitive intelligence can elevate your product marketing strategy.
Not sure which SCIP training & certification workshop is right for you? We've got courses scheduled for Analytical Thinking , Scaling CI Platforms , Win/Loss , Sales Battlecards , and War Gaming. Strategic and Competitive Intelligence Professionals (SCIP). Which Certification is Right for You? We're here to help.? ??
In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal. But what exactly are battlecards, and how can you create ones that will help you close more deals? Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
Crayon/SCIP research has shown that 61% of organizations have seen a positive revenue impact from CI. Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. To give members?
"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.
Build competitive tracking systems based on scenario planning. Learn how to build a high-ROI battlecard program that sales loves. Help SCIP Shape the Future! What changes are in store over the next 3 years in how companies use market and competitive intelligence? 3 ALL NEW ways to use SCIP. SHARE YOUR OPINION.
ALL NEW - The Practice & Impact of Digital Transformation Intelligence (@skema & SCIP). MAY 26 - Build competitive tracking systems based on scenario planning. JUNE 14 - Join SCIP and our friends at the Product Marketing Alliance June 14-18 at their Product Marketing Festival. Visit the SCIP Career Center.
Dear SCIP Community, After speaking with our community, partners and our leadership, and based on a recent survey, we?ve What SCIP Can Do For You. Our workshop line up for the Summer & Fall includes Battlecards, Sales/Marketing/Go-To-Market Enablement, and CI Software/Tech. IntelliCon Coming to You April 2022.
SCIP is pleased to provide its members with exclusive access to chapter 6 from Competitive Intelligence 2.0 - Competing in a Digital World , the new book from Leonard Lane and Mike Ratcliffe. 4 SPOTS LEFT - Get certified in the Foundations of Competitive Intelligence. New CI Magazine article - CI 2.0: Upcoming events.
Get certified in the Foundations of Competitive Intelligence. Learn how to build a high-ROI battlecard program that sales loves. Strategic & Competitive Intelligence Professionals (SCIP). A Dialogue with Leaders from Best Buy, Thomson Reuters, and Egencia (Expedia Group). Upcoming events. Help Us Plan IntelliCon (Nov.
SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. Here are some recent resources from SCIP to support members on your journey to leverage data in a more strategic way.? high-ROI battlecard program ?that
Upcoming training & certification through SCIP. Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work.
To free up analyst time for strategic initiatives, ADP has built an integrated bot that can answer basic and repetitive questions about the competition. Get certified in the Foundations of Competitive Intelligence. Learn how to build a high-ROI battlecard program that sales loves. Upcoming events. ALL EVENTS. re wrong.".
TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! He's a practitioner, not a theorist, of competitive, market, and customer intelligence leadership at large, marketing-leading technology companies.
TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! He's a practitioner, not a theorist, of competitive, market, and customer intelligence leadership at large, marketing-leading technology companies.
Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. Gathering all the competitive data you need on time. Centralizing and organizing competitive data.
While competitors may be a nuisance, competition is an integral part of business. And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel is basically an overarching understanding of your brand position in the market. What is it not?
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