Crayon

DECEMBER 14, 2023

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are these battlecards making an impact on how my reps compete? Is anyone reading this intel? Are we seeing results where it matters most — win rates?!

Battlecard 325

Battlecard Win Competitive Sales 325

Crayon

FEBRUARY 11, 2021

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. This is, in a sense, the value of sales enablement : It helps your sales reps maximize their potential as specialists in the art of generating revenue.

Sales Enablement 405

Sales Enablement Battlecard Sales Competitive 405

Crayon

JULY 20, 2023

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:

Battlecard 325

Battlecard Competitive Intelligence Competitive Intelligence 325

Crayon

NOVEMBER 24, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitive intelligence leader roles.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Crayon

SEPTEMBER 28, 2023

If you’re responsible for competitive enablement, you should survey your sales reps on a quarterly basis and ask them how confident they feel selling against your top competitors.

Battlecard 325

Battlecard Competitive Sales Research 325

Crayon

MAY 22, 2023

Few activities are more tedious than sifting through Google Alerts in search of important competitive insights. You can’t afford to not search for important competitive insights. You can’t afford to not search for important competitive insights. But what choice do you have? If you miss something big, you’re in the hot seat.

Battlecard 325

Battlecard Competitive Win Sales 325

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Primary Intelligence

JUNE 23, 2021

One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition. The question is, how do you build a battlecard that works for sales?

Battlecard 136

Battlecard Sales Win Loss 136

Crayon

DECEMBER 11, 2023

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.

Battlecard 325

Battlecard Globalization Competitive Intelligence Competitive 325

ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

Evalueserve

MARCH 15, 2021

Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. Pick Your Categories. Differentiators.

Battlecard 96

Battlecard Win Sales Competitor Analysis 96

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

Sales 160

Sales Battlecard Win Loss 160

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Are you well-positioned, even before assessing the competition?

Win 111

Win Battlecard Sales Sales Enablement 111

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Battlecards.

Sales Enablement 104

Sales Enablement Battlecard Sales Loss 104

Aqute Intelligence

OCTOBER 9, 2019

Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details.

Competitive Intelligence 113

Competitive Intelligence Research Competitive Intelligence 113

ArchIntel

JANUARY 26, 2021

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Sales enablement is another key area of responsibility for this position.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery.

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Kompyte

MARCH 28, 2023

Tired of losing deals to the competition? Finding it impossible to get your sales team on the same page when it comes to messaging and positioning? Creating and using sales Battlecards is the solution you’ve been looking for.

Battlecard 52

Battlecard Sales Win Competitive 52

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Battlecards.

Sales Enablement 80

Sales Enablement Battlecard Sales Loss 80

M Brain

AUGUST 29, 2023

Sales battlecards have one primary goal: to boost your sales team’s success. This guide will give your sales team the advantage they need by going through: A sales battlecard is a visual resource – often, a one-page cheat sheet. A good one-pager will contain: Battlecards are an.

Battlecard 52

Battlecard Sales Win Advantage 52

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

SCIP

JUNE 5, 2024

Dear %FIRSTNAME%, Are you tired of losing sales opportunities because you don't have the right information at your fingertips? In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal. Register now to secure your spot!

Battlecard 40

Battlecard Competitive Sales SCIP 40

Zoominfo

AUGUST 2, 2022

From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. Competitive advantage: Understanding your target market better than your competitors can give you a significant edge in product development, pricing strategies, and marketing campaigns.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Evalueserve

JULY 14, 2021

There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Teams. Marketing Teams.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Primary Intelligence

APRIL 13, 2020

Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. What are the unique win loss reasons for each individual sales rep? Each tile in the module represents a different sales rep on the team. The demo organization scoring a 7.9, This is a high-level view.

Win 106

Win Loss Battlecard Advantage 106

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Primary Intelligence

APRIL 13, 2020

Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. What are the unique win loss reasons for each individual sales rep? Each tile in the module represents a different sales rep on the team. The demo organization scoring a 7.9, This is a high-level view.

Win 104

Win Loss Battlecard Advantage 104

SCIP

MAY 27, 2024

TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! Army (Signal Corp) and has adopted those techniques to strategic planning and sales effectiveness.

Battlecard 40

Battlecard Sales SCIP Gaming 40

SCIP

MAY 23, 2024

TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! Army (Signal Corp) and has adopted those techniques to strategic planning and sales effectiveness.

Battlecard 40

Battlecard Sales SCIP Gaming 40

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Sales Battlecards Training. ? Build battlecards sales will actually use. high-ROI battlecard program ?that

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

SCIP

JUNE 1, 2021

Sales Battlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. competitive intelligence can elevate your product marketing strategy. Runs June 15, 16, 22 & 23.

SCIP 52

SCIP Battlecard Competitive Intelligence Win 52

Wink Intel

FEBRUARY 6, 2024

Please click HERE to view the job posting The Impact We are looking for an experienced professional who can deliver business value by analyzing the annuity sales opportunity across MassMutual’s third-party & new markets distribution channels.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

SCIP

APRIL 5, 2021

Get certified in the Foundations of Competitive Intelligence. Learn how to build a high-ROI battlecard program that sales loves. Strategic & Competitive Intelligence Professionals (SCIP). A Dialogue with Leaders from Best Buy, Thomson Reuters, and Egencia (Expedia Group). Upcoming events. Help Us Plan IntelliCon (Nov.

Battlecard 52

Battlecard SCIP Predictive Analytics Competitive Intelligence 52

Alpha Sense BI

APRIL 26, 2024

Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Additionally, Klue has a steep learning curve and may not be right for small businesses or startups with limited resources to dedicate to competitive analysis.

Battlecard 52

Battlecard Competitor Analysis Startups Competitive Intelligence 52

SCIP

MAY 25, 2021

Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work. JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ).

Battlecard 40

Battlecard SCIP Competitive Intelligence Sales Enablement 40