Crayon

NOVEMBER 24, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitive intelligence leader roles. in market and competitive intelligence leader roles.

Competitive Intelligence 369

Competitive Intelligence Competitive Battlecard Intelligence 369

Octopus

JANUARY 8, 2021

Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your.

Battlecard 278

Battlecard Competitive Intelligence Competitive Intelligence 278

Crayon

OCTOBER 26, 2021

I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter.

Battlecard 662

Battlecard Competitive Competitive Intelligence Intelligence 662

ArchIntel

JANUARY 5, 2022

Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. His vision was to provide revenue teams with the tools and competitive strategies they need to crush their competitors. ArchIntel™ -.

Competitive Intelligence 194

Competitive Intelligence Competitive Battlecard Intelligence 194

ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

Crayon

DECEMBER 11, 2023

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.

Battlecard 325

Battlecard Globalization Competitive Intelligence Competitive 325

Crayon

OCTOBER 11, 2023

Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.

Battlecard 325

Battlecard Benchmarking Competitive Intelligence Competitive 325

Crayon

JULY 30, 2021

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc.

Loss 662

Loss Win Analysis Battlecard 662

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Alpha Sense BI

NOVEMBER 8, 2023

Surfacing market, industry, and competitive trends is an important step, but a useless one if their delivery to relevant internal stakeholders is inefficient. Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitive intelligence deliverables.

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

Crayon

JUNE 23, 2023

From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.

Battlecard 325

Battlecard Competitive Intelligence Globalization Competitive 325

M Brain

OCTOBER 13, 2022

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

Battlecard 52

Battlecard Competitive Intelligence Profiling Competitive 52

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Competitive Intelligence Loss Win Data Analysis 104

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

Primary Intelligence

JUNE 23, 2021

After all, your company pays salespeople to interface with buyers and not to do background research on the competition. Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Keep it simple.

Battlecard 136

Battlecard Sales Win Loss 136

ArchIntel

JANUARY 26, 2021

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Sales enablement is another key area of responsibility for this position.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

ArchIntel

FEBRUARY 10, 2021

Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor. These details, however, could prove handy for filling competitive battlecards. The post How to Use Glassdoor to Gather Competitive Intelligence appeared first on ArchIntel™.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Aqute Intelligence

OCTOBER 9, 2019

Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details.

Competitive Intelligence 113

Competitive Intelligence Research Competitive Intelligence 113

Fuld

NOVEMBER 2, 2021

The post Content marketing Case Study – Creating a competitive intelligence battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

Crayon

DECEMBER 2, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitive intelligence leader roles.

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Kompyte

JUNE 1, 2023

And you may have heard that our customers enjoy an average of up to 30% increases in win rates when they adopt Battlecards. It’s true that Kompyte’s best-in-class AI scans over 500 million data sources every day, delivering only the insights you need to stay ahead of your competitors. Also true.

Competitive Intelligence 52

Competitive Intelligence Battlecard Competitive Intelligence 52

Evalueserve

JULY 14, 2021

There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Teams.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

M Brain

AUGUST 29, 2023

Sales battlecards have one primary goal: to boost your sales team’s success. This guide will give your sales team the advantage they need by going through: A sales battlecard is a visual resource – often, a one-page cheat sheet. A good one-pager will contain: Battlecards are an.

Battlecard 52

Battlecard Sales Win Advantage 52

Markets and Markets

JULY 22, 2020

Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. Separating the signal from the noise to find competitive insights. Centralizing and organizing competitive data. Gathering competitive data on time.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Aqute Intelligence

NOVEMBER 22, 2019

Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your in-house teams can do things that competitive intelligence agencies can’t, like ask salespeople what they hear in the field. When do you need a competitive intelligence agency?

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Research Battlecard Competitive Intelligence Primary Research 147

Primary Intelligence

JANUARY 19, 2022

Competitive Intelligence. Often, sales reps do not have the technical or product knowledge to confidently speak against competitive claims during sales calls. By analyzing your sales experience, you’ll be able to see where reps fall short when it comes to competitive deals. Conversational Intelligence Tools.

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Sales Battlecard Win Loss 160

Zoominfo

AUGUST 2, 2022

From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. Competitive advantage: Understanding your target market better than your competitors can give you a significant edge in product development, pricing strategies, and marketing campaigns.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

SCIP

JUNE 1, 2021

Sales Battlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. competitive intelligence can elevate your product marketing strategy. Runs June 15, 16, 22 & 23.

SCIP 52

SCIP Battlecard Competitive Intelligence Win 52

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy. high-ROI battlecard program ?that

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

SCIP

MAY 25, 2021

Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work. JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ).

Battlecard 40

Battlecard SCIP Competitive Intelligence Sales Enablement 40

SCIP

APRIL 5, 2021

Get certified in the Foundations of Competitive Intelligence. Learn how to build a high-ROI battlecard program that sales loves. Strategic & Competitive Intelligence Professionals (SCIP). A Dialogue with Leaders from Best Buy, Thomson Reuters, and Egencia (Expedia Group). Upcoming events. 15-17 in Minneapolis).

Battlecard 52

Battlecard SCIP Predictive Analytics Competitive Intelligence 52

SCIP

MAY 18, 2021

Build competitive tracking systems based on scenario planning. Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitive intelligence? Will it be status quo, or will the pace of disruption and competition increase?

SCIP 52

SCIP Battlecard Competitive Intelligence Business Environment 52

SCIP

APRIL 26, 2021

SCIP is pleased to provide its members with exclusive access to chapter 6 from Competitive Intelligence 2.0 - Competing in a Digital World , the new book from Leonard Lane and Mike Ratcliffe. Entitled "Information and Artificial Intelligence", chapter 6 covers: Benefits and limitations of AI in the CI value chain.

Battlecard 52

Battlecard SCIP Value Chain Competitive Intelligence 52