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Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
The mid-senior level role also comes with competitivepositioning and messaging functions. Sales enablement is another key area of responsibility for this position. Sales enablement is another key area of responsibility for this position.
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
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