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Zscaler in Search of Senior Competitive Intelligence Manager

ArchIntel

He or she will focus on competitive differentiation efforts, ensuring that Zscaler stands out from other market players in terms of product messaging, web content, campaigns and corporate marketing content. The mid-senior level role also comes with competitive positioning and messaging functions.

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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.