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Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations. New industry players emerge, competitors shift strategies, and nascent technologies explode onto the scene (i.e. genAI and ChatGPT).
G2 Market Intelligence G2 Market Intelligence is a powerful tool designed to provide software companies with invaluable insights into their market and competitivelandscape. TrustRadius for Vendors TrustRadius for Vendors is a powerful platform designed to bridge the trust gap between technology buyers and providers.
PEST Analysis – Stands for political, economic, social, and technological analysis. This helps provide a broader context for the external factors influencing your competitivelandscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness.
Tapping into a recent report, Mackey revealed that customer experience is going to be the greatest determinant of the success of businesses in beating their competition. Competitive intel uses powerful tools. Watch out for non-traditional competition.
Related Reading: Crunchbase Alternatives & Competitors Contify Contify caters to diverse sectors and varied roles, from strategic planning to marketing execution, streamlining the process of competitive data curation and analysis. It enables a granular understanding of competitivelandscapes, customer shifts, and sector-specific trends.
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