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Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Competitive intelligence strategy Without a clear plan, you could easily spend months gathering information that has little value to your organisation. What problems do we encounter because we don’t know the competitivelandscape? · How could we support our sales team? Would they prefer battlecards, or a spreadsheet?
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. macroeconomic factors, supply chain, etc.)
ZoomInfo ZoomInfo is the go-to-market platform trusted by over 35,000 companies worldwide to accelerate sales with actionable insights and high-quality data. G2 Market Intelligence G2 Market Intelligence is a powerful tool designed to provide software companies with invaluable insights into their market and competitivelandscape.
Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. What are the unique win loss reasons for each individual sales rep? Each tile in the module represents a different sales rep on the team. The demo organization scoring a 7.9, This is a high-level view.
Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. What are the unique win loss reasons for each individual sales rep? Each tile in the module represents a different sales rep on the team. The demo organization scoring a 7.9, This is a high-level view.
This helps provide a broader context for the external factors influencing your competitivelandscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. This helps companies understand the underlying forces driving competition in their industry.
Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitive intelligence across various departments, including sales, marketing, and product management.
Competitive Intelligence helps identify how your competitors are playing in the market, but it is not limited to just competitor behavior and isn’t only for strategy or marketing teams. Sales Teams. Sales teams can use CI to understand how a prospect may be using a competitor’s product. Sales Reps Can Win 30% More Deals. .
With the competitivelandscape constantly changing, it is imperative to stay on top as the market shifts can happen at unexpected times. If you happen to leverage an automated tool, your CI data engine can be integrated with real-time intelligence outputs like battlecards, competitor profiles, and customized email alerts.
Tapping into a recent report, Mackey revealed that customer experience is going to be the greatest determinant of the success of businesses in beating their competition. Competitive intel uses powerful tools. Watch out for non-traditional competition.
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