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Want to do your own competitiveresearch? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research.
They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. That way, you can craft a tailored approach to differentiate yourself from the competition and maximize your impact in the marketplace. We will respond shortly.
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This helps provide a broader context for the external factors influencing your competitivelandscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. This helps companies understand the underlying forces driving competition in their industry.
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