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How to do competitive intelligence research

Aqute Intelligence

Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. That way, you can craft a tailored approach to differentiate yourself from the competition and maximize your impact in the marketplace. We will respond shortly.

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5 Competitive Intelligence Templates to Use in AlphaSense’s Notebook

Alpha Sense BI

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery.

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

With over 87,000 customers, Semrush offers a comprehensive suite of tools for search engine optimization, pay-per-click advertising, content marketing, social media management, and competitive research to gain market share.

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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

This helps provide a broader context for the external factors influencing your competitive landscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. This helps companies understand the underlying forces driving competition in their industry.

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Don't miss out on the upcoming SCIP Workshops

SCIP

Join our exclusive workshop on mastering Voice of the Customer (VOC) research! Join our exclusive workshop on mastering Voice of the Customer (VOC) research! Learn to drive strategic decisions, analyze data effectively, and boost customer satisfaction.

SCIP 40
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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. It enables a granular understanding of competitive landscapes, customer shifts, and sector-specific trends.