How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
Crayon
APRIL 12, 2023
In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber.
Battlecard Competitive Landscape Marketing 
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5 Competitive Intelligence Platforms for B2B Technology Companies
Aqute Intelligence
SEPTEMBER 6, 2023
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
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12 Top Market Intelligence Tools for Go-to-Market Teams
Zoominfo
AUGUST 2, 2022
Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
5 Competitive Intelligence Templates to Use in AlphaSense’s Notebook
Alpha Sense BI
NOVEMBER 8, 2023
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?
How to do competitive intelligence research
Aqute Intelligence
OCTOBER 9, 2019
What problems do we encounter because we don’t know the competitive landscape? · What are the blind spots in our current market knowledge? The additional benefit of secondary research is that it gives researchers a chance to develop their market knowledge – and be well prepared for the primary research phase.
Three Critical Questions for Increased Win Rates
Primary Intelligence
APRIL 13, 2020
It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.
Three Critical Questions for Increased Win Rates
Primary Intelligence
APRIL 13, 2020
It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.
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