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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. That way, you can craft a tailored approach to differentiate yourself from the competition and maximize your impact in the marketplace.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. It enables a granular understanding of competitive landscapes, customer shifts, and sector-specific trends.

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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

This helps provide a broader context for the external factors influencing your competitive landscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. Create Battlecards The next step is to create battlecards for your competitors.