Crayon
APRIL 12, 2023
As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.
Aqute Intelligence
SEPTEMBER 6, 2023
They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. That way, you can craft a tailored approach to differentiate yourself from the competition and maximize your impact in the marketplace.
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Alpha Sense BI
NOVEMBER 8, 2023
Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations. At the same time, understanding how to effectively position your offering against competitors is one of the most critical components of the sales process.
Alpha Sense BI
JUNE 6, 2024
This helps provide a broader context for the external factors influencing your competitive landscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. This helps companies understand the underlying forces driving competition in their industry.
SCIP
JUNE 1, 2024
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making.
SCIP
JUNE 8, 2024
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making.
Aqute Intelligence
OCTOBER 9, 2019
Competitive intelligence strategy Without a clear plan, you could easily spend months gathering information that has little value to your organisation. What problems do we encounter because we don’t know the competitive landscape? · Would they prefer battlecards, or a spreadsheet? How could we support our sales team?
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