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The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of CompetitiveIntelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.
More than two-thirds of competitiveintelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc.
As a competitiveintelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.
According to the 2023 State of CompetitiveIntelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitivewin rate for Alteryx. The best part? The best part? So, how did he do it?
After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitiveintelligence practitioner extraordinaire — set her sights on the Customer Success team.
Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. The post Using CompetitiveIntelligence to Move the Company Ahead appeared first on ArchIntel™.
Marketing or product development are the usually the departments that research and build competitivebattlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitivebattlecards can be a vital part of a sales professional’s arsenal in winning more deals.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitiveintelligence value of Glassdoor. But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program. ArchIntel™ -.
Sales acceleration is a form of competitiveintelligence (CI) in the sales enablement ecosystem. At this point, you’ve engaged the client and the sales team needs targeted insights to lead effective sales conversations, control the narrative, and win deals. Active Selling. Active Selling.
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
Win Faster. Crayon Crayon is an award-winningcompetitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial!
Sales battlecards have one primary goal: to boost your sales team’s success. They’re powerful strategic tools that offer simple yet effective ways to win more deals and achieve impressive results. A good one-pager will contain: Battlecards are an.
There are competitiveintelligence tactics that can assist various departments within an organization achieve its strategic business goals. CompetitiveIntelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Teams.
And you may have heard that our customers enjoy an average of up to 30% increases in win rates when they adopt Battlecards. It’s true that Kompyte’s best-in-class AI scans over 500 million data sources every day, delivering only the insights you need to stay ahead of your competitors. Also true.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winningbattlecard strategy. To give members?
Sales Battlecard Training Workshop Develop a winningbattlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. competitiveintelligence can elevate your product marketing strategy. Runs June 15, 16, 22 & 23.
Creating a competitiveintelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. Accuracy of intelligence and predicting competitor’s movements. Win rate, or competitivewin rate specifically. Measuring results of CI efforts.
LAST DAY TO REGISTER - Get certified in the Foundations of CompetitiveIntelligence. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. Discussion in SCIP's all-new online community on CI quick wins. LEARN MORE.
Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitiveintelligence? Will it be status quo, or will the pace of disruption and competition increase? Strategic & CompetitiveIntelligence Professionals (SCIP).
Taught by award-winning instructor Luis Madureira (former executive at Heineken & Ogilvy), in partnership with leading global university NOVA IMS, this executive education program gives advanced CI practitioners critical skills in CI and data driven decision making, and will enable you to build a world-class CI function. ?
Our next several courses are all about turbocharging the effectiveness of your competitiveintelligence work. JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winningbattlecard strategy ( What's important, building a business case ).
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. This may limit the platform’s utility for businesses that require direct comparative analytics and real-time competitive monitoring to react swiftly to market changes.
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior CompetitiveIntelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitiveintelligence.” They are frustrated.
By monitoring your rivals, you can see their winning steps and copy them, and likewise avoid any of their costly mistakes. Rival IQ offers: Competitiveintelligence. Staying ahead of the competition is always the goal. Here, Klue helps you do this by using “battlecards”. Competitor Comparison . Social Reporting.
And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel uses powerful tools. CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%.
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