This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitiveintelligence deliverables. Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
CompetitiveIntelligence. Often, sales reps do not have the technical or product knowledge to confidently speak against competitive claims during sales calls. Sales Technology. Here are some technologies you should consider within your sales tech stack: CRM. Conversational Intelligence Tools.
A competitor of a global technology consultancy was experiencing a number of operational challenges which were impacting the satisfactory execution of large-scale contracts in Europe, several with departments of national governments. For a sample copy of this battlecard, please contact: Christian Schena. Background + Challenge.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources. It offers a unique opportunity for vendors to showcase their products, engage high-intent buyers, and gain valuable customer insights.
LAST DAY TO REGISTER - Get certified in the Foundations of CompetitiveIntelligence. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. Podcast on strategy, intelligence & leadership. Your next job?
PEST Analysis – Stands for political, economic, social, and technological analysis. This helps provide a broader context for the external factors influencing your competitive landscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness.
SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. high-ROI battlecard program ?that Strategic & CompetitiveIntelligence Professionals (SCIP). KEY TOPICS. Big Data & Digital Transformation.
Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitiveintelligence across various departments, including sales, marketing, and product management. Cost: Contify provides pricing upon request. It also offers a 7-day free trial.
In fact, the typical NetBase Quid ® customer only needs Rival IQ for competitiveintelligence, a customer relationship management (CRM) software, and just a few more for tasks like content creation, scheduling, etc. Thanks to modern technology, there are plenty of tools that pass the criteria. You won’t even need 12.
And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel uses powerful tools. CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%.
Social tracking is the use of advanced technology to monitor social media activities whether of the consumer, the brand, or the competition. They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. Social tracking tools offer a solution to the challenge.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content