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The salesbattlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of CompetitiveIntelligence Report (coming soon!), 71% of businesses that leverage salesbattlecards say these tools have helped them increase their win rate.
Competitivebattlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. As industry competition intensifies, so, too, does the need for reliable, actionable intel. Let’s jump in!
Competitiveintelligence leaders are often so focused on improving the content of their battlecards that they overlook a simple yet vital responsibility: reminding their sales teams that the battlecards exist.
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitiveintelligence leader roles.
Battlecards are one of the most popular sales enablement materials businesses create today, with two-thirds of competitiveintelligence teams saying that they regularly maintain competitivebattlecards.
Earlier today, I had the pleasure of talking to Sam Niro , CompetitiveIntelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:
After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitiveintelligence practitioner extraordinaire — set her sights on the Customer Success team.
The leading characteristic of any successful competitiveintelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.
A good starting point to get hold of this information is to interview one’s sales representatives as well as customers, Bond said. Bond said that CI can also be used to create effective battlecardssales reps can use to exploit the weaknesses of rival products.
One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition. The question is, how do you build a battlecard that works for sales?
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. At Aqute, we’ve spent more than two decades refining our approach to competitiveintelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
Cloud-based information security company Zscaler is looking for a full-time senior competitiveintelligence manager to join its office in San Jose, California. Sales enablement is another key area of responsibility for this position. ArchIntel™ -.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Company/CompetitiveIntelligence Newsletter A Company Newsletter can take many forms. Access this template here 4.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
Sales acceleration is a form of competitiveintelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Active Selling. What are their requirements?
What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Battlecards.
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.
What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Battlecards.
Salesbattlecards have one primary goal: to boost your sales team’s success. This guide will give your sales team the advantage they need by going through: A salesbattlecard is a visual resource – often, a one-page cheat sheet. A good one-pager will contain: Battlecards are an.
ZoomInfo ZoomInfo is the go-to-market platform trusted by over 35,000 companies worldwide to accelerate sales with actionable insights and high-quality data. Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources.
There are competitiveintelligence tactics that can assist various departments within an organization achieve its strategic business goals. CompetitiveIntelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Teams.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Please click HERE to view the job posting The Impact We are looking for an experienced professional who can deliver business value by analyzing the annuity sales opportunity across MassMutual’s third-party & new markets distribution channels.
SalesBattlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. competitiveintelligence can elevate your product marketing strategy. Runs June 15, 16, 22 & 23.
Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. SalesBattlecards Training. ? Build battlecardssales will actually use. high-ROI battlecard program ?that
Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. What are the unique win loss reasons for each individual sales rep? Each tile in the module represents a different sales rep on the team. The demo organization scoring a 7.9, This is a high-level view.
Creating a competitiveintelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. Revenue or sales results, including revenue won, revenue increases, and sales influenced. Every task comes with its own set of challenges.
Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. What are the unique win loss reasons for each individual sales rep? Each tile in the module represents a different sales rep on the team. The demo organization scoring a 7.9, This is a high-level view.
Get certified in the Foundations of CompetitiveIntelligence. Learn how to build a high-ROI battlecard program that sales loves. Strategic & CompetitiveIntelligence Professionals (SCIP). A Dialogue with Leaders from Best Buy, Thomson Reuters, and Egencia (Expedia Group). Upcoming events.
SCIP is pleased to provide its members with exclusive access to chapter 6 from CompetitiveIntelligence 2.0 - Competing in a Digital World , the new book from Leonard Lane and Mike Ratcliffe. Entitled "Information and Artificial Intelligence", chapter 6 covers: Benefits and limitations of AI in the CI value chain.
LAST DAY TO REGISTER - Get certified in the Foundations of CompetitiveIntelligence. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. Learn how to build a high-ROI battlecard program that sales loves.
Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitiveintelligence? Will it be status quo, or will the pace of disruption and competition increase? Strategic & CompetitiveIntelligence Professionals (SCIP).
JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. CompetitiveIntelligence Embeddedness (@ Amiram Markovich). Editor, Market Intelligence Insight at S&P Global Ratings (Washington DC). Strategic & CompetitiveIntelligence Professionals (SCIP). What we're reading.
Our next several courses are all about turbocharging the effectiveness of your competitiveintelligence work. JUNE - SalesBattlecards Training. Build battlecardssales will actually use (Sales needs & workflows, industry tiering, customer persona analysis). LEARN MORE. LEARN MORE. LEARN MORE.
Our workshop line up for the Summer & Fall includes Battlecards, Sales/Marketing/Go-To-Market Enablement, and CI Software/Tech. Strategic & CompetitiveIntelligence Professionals (SCIP). 703.259.8479 | cmackey@scip.org | www.scip.org A Community of Intelligence Strategists Driving Growth.
Get certified in the Foundations of CompetitiveIntelligence. Learn how to build a high-ROI battlecard program that sales loves. Strategic & CompetitiveIntelligence Professionals (SCIP). Get expert advice on how to make a successful career in CI. Get 5 tips for using consumer data to support CI.
Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitiveintelligence across various departments, including sales, marketing, and product management.
We've got courses scheduled for Analytical Thinking , Scaling CI Platforms , Win/Loss , SalesBattlecards , and War Gaming. Strategic and CompetitiveIntelligence Professionals (SCIP). Want to go deep on a specific area? We can do that, too. 7550 IH 10 W, Suite 400, San Antonio, Texas 78229. tel: 703-739-0696 |.
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
This study introduces the concept of digital transformation intelligence and explores its? high-ROI battlecard program ?that that sales loves (multi-day), taught by CompeteIQ, Slack, and Palm. Strategic & CompetitiveIntelligence Professionals (SCIP). impact on organizational agility. Upcoming events.
In fact, the typical NetBase Quid ® customer only needs Rival IQ for competitiveintelligence, a customer relationship management (CRM) software, and just a few more for tasks like content creation, scheduling, etc. Competitor analysis through battlecards, consumer feedback, and campaign tracking. You won’t even need 12.
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