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The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitiveintelligence leader roles.
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitiveintelligence leader roles.
Last month, we began collecting responses for our 2024 State of CompetitiveIntelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.
Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. “If
One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition. Here are some key steps to create sales-focused battlecards.
Want to do your own competitiveresearch? The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. But that’s not to say you can’t use a DIY approach to competitiveintelligence – just that it will take you time to learn where to look, and how to access crucial details.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Despite our obvious bias, we know that you don’t always need an external competitiveintelligence agency. Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery. Access this template here 4.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.
Sales acceleration is a form of competitiveintelligence (CI) in the sales enablement ecosystem. Together, these sales acceleration efforts will deliver 360° competitive sales intelligence across the full sales cycle. Are you well-positioned, even before assessing the competition? What are their requirements?
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
With over 87,000 customers, Semrush offers a comprehensive suite of tools for search engine optimization, pay-per-click advertising, content marketing, social media management, and competitiveresearch to gain market share.
Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play.
There are competitiveintelligence tactics that can assist various departments within an organization achieve its strategic business goals. CompetitiveIntelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Teams.
Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play.
At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees.
Crayon/SCIP research has shown that 61% of organizations have seen a positive revenue impact from CI. Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? Build battlecards sales will actually use. high-ROI battlecard program ?that KEY TOPICS.
Creating a competitiveintelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. This mostly happens as a result of not knowing how to apply competitiveintelligence regularly. Every task comes with its own set of challenges.
LAST DAY TO REGISTER - Get certified in the Foundations of CompetitiveIntelligence. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. t know who to share intelligence about Digital Transformation with.
Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition.
We expand on these features in greater detail below: Semantic Search With our AI search technology, you no longer have to manually CTRL-F through fragmented research documents and reports. This means you can shave hours of time off your research and be more confident in the accuracy and comprehensiveness of your results.
SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. This study introduces the concept of digital transformation intelligence and explores its? high-ROI battlecard program ?that KEY TOPICS. Upcoming events.
In fact, the typical NetBase Quid ® customer only needs Rival IQ for competitiveintelligence, a customer relationship management (CRM) software, and just a few more for tasks like content creation, scheduling, etc. Competitor analysis through battlecards, consumer feedback, and campaign tracking. You won’t even need 12.
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior CompetitiveIntelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitiveintelligence.” Even better.
They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. Rival IQ is NetBase Quid’s sister company built on the same advanced AI technology that allows brands to perform unparalleled social media competitiveintelligence. Competing social media campaigns.
Research your tool. Rival IQ offers: Competitiveintelligence. Staying ahead of the competition is always the goal. Here, Klue helps you do this by using “battlecards”. If not, then you definitely want a tool that can do what you have now, plus gauge sentiment. Why jump between tools? This should be a no-brainer.
And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel uses powerful tools. CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%.
While we typically use a handful of templates to present our findings, there are many considerations when it comes to presenting competitiveintelligence. Gathering competitiveintelligence is laborious and time-consuming. They might prefer a neat summary that highlights the most important numbers from your research.
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