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How to do competitive intelligence research

Aqute Intelligence

The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.

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In-house vs third-party competitor research

Aqute Intelligence

Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Your in-house teams can do things that competitive intelligence agencies can’t, like ask salespeople what they hear in the field.

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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

You can also gather all the data you need to complete your analysis by using our varied content sets—company documents, news, broker research, and expert transcripts—which provide comprehensive primary and secondary research. Create Battlecards The next step is to create battlecards for your competitors.

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The optical illusion of job descriptions

Academyci

My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” Even better.