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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
CompetitiveIntelligence. Often, sales reps do not have the technical or product knowledge to confidently speak against competitive claims during sales calls. By analyzing your sales experience, you’ll be able to see where reps fall short when it comes to competitive deals. Conversational Intelligence Tools.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
LAST DAY TO REGISTER - Get certified in the Foundations of CompetitiveIntelligence. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. Podcast on strategy, intelligence & leadership. Your next job?
Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitiveintelligence? Will it be status quo, or will the pace of disruption and competition increase? Strategic & CompetitiveIntelligence Professionals (SCIP).
JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. CompetitiveIntelligence Embeddedness (@ Amiram Markovich). Editor, MarketIntelligence Insight at S&P Global Ratings (Washington DC). Strategic & CompetitiveIntelligence Professionals (SCIP). What we're reading.
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more.
This study introduces the concept of digital transformation intelligence and explores its? high-ROI battlecard program ?that Director of MarketingIntelligence at Siemens (Tarrytown, NY). Strategic & CompetitiveIntelligence Professionals (SCIP). impact on organizational agility. Upcoming events.
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
According to HubSpot , nine percent of marketers are using more than 31 tools! In fact, the typical NetBase Quid ® customer only needs Rival IQ for competitiveintelligence, a customer relationship management (CRM) software, and just a few more for tasks like content creation, scheduling, etc. You won’t even need 12.
Consumer conversations and market dynamics. NetBase Quid ® is the leading platform for consumer and marketintelligence. They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. This guide is created to help you do just that. NetBase Quid ®.
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior CompetitiveIntelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitiveintelligence.”
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