Battlecard Competitive Intelligence Loss 
Crayon
JULY 30, 2021
More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc.
Primary Intelligence
JANUARY 23, 2023
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
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Primary Intelligence
JUNE 23, 2021
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals.
Fuld
NOVEMBER 1, 2021
This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. For a sample copy of this battlecard, please contact: Christian Schena. If you would like a sample copy of our Battlecard, please contact: Christian Schena .
Alpha Sense BI
JULY 14, 2023
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Primary Intelligence
JANUARY 19, 2022
However, according to a study by Gartner, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer. Competitive Intelligence.
Fuld
MAY 3, 2021
Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. The research leads directly to battlecard creation—probably the most recognizable strategic asset for active selling, and a highly effective sales enablement tool when maintained and distributed regularly.
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