This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
However, making one’s product stand out requires intimate knowledge about what the competitor is offering. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.
The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. At Aqute, we’ve spent more than two decades refining our approach to competitiveintelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
Cloud-based information security company Zscaler is looking for a full-time senior competitiveintelligence manager to join its office in San Jose, California. Aspiring candidates must also demonstrate the ability to analyze and translate market, product and competitor information into useful intelligence and sales tools.
Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitiveintelligence value of Glassdoor. But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program. ArchIntel™ -.
Despite our obvious bias, we know that you don’t always need an external competitiveintelligence agency. Your in-house teams can do things that competitiveintelligence agencies can’t, like ask salespeople what they hear in the field. When do you need a competitiveintelligence agency?
At Primary Intelligence, we classify “the sales experience” as the interaction between sellers and buyers during a decision-making period. Knowledge of Industry. Product Knowledge. CompetitiveIntelligence. Conversational Intelligence Tools. Go-to-Market Intelligence Tools. Building Trust.
The post Making CompetitiveIntelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & CompetitiveIntelligence Solutions.
From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel always applies. It offers intimate knowledge of your market, which is crucial to your longevity as a business, regardless of vertical. Competitive intel uses powerful tools.
I now have all the tools & knowledge to build a world class function.". ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? We've got courses scheduled for Analytical Thinking , Scaling CI Platforms , Win/Loss , Sales Battlecards , and War Gaming. Strategic and CompetitiveIntelligence Professionals (SCIP).
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitiveintelligence across various departments, including sales, marketing, and product management. Interested users can request a demo to discuss subscription options and pricing with their sales team.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content