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Industry Benchmarks: Median Number of Competitors Tracked + Battlecards Created

Crayon

Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.

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Using Competitive Intelligence to Move the Company Ahead

ArchIntel

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own.

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Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round

ArchIntel

Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. The post Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round appeared first on ArchIntel™. ArchIntel™ -.

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Battlecards: a necessary sales resource

Primary Intelligence

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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How to do competitive intelligence research

Aqute Intelligence

The good news is that there’s no secret formula, and anyone can gather competitive intelligence. The bad news is that you’ll need a lot of time to gather information, and the determination and persistence to uncover hard-to-find stories and data. What problems do we encounter because we don’t know the competitive landscape? ·

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Zscaler in Search of Senior Competitive Intelligence Manager

ArchIntel

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. Aspiring candidates must also demonstrate the ability to analyze and translate market, product and competitor information into useful intelligence and sales tools.