This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Last month, we began collecting responses for our 2024 State of CompetitiveIntelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.
A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitiveinformation gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own.
Klue, a competitiveintelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. The post CompetitiveIntelligence Platform Klue Raises $62M in Series B Funding Round appeared first on ArchIntel™. ArchIntel™ -.
Marketing or product development are the usually the departments that research and build competitivebattlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitivebattlecards can be a vital part of a sales professional’s arsenal in winning more deals.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. The bad news is that you’ll need a lot of time to gather information, and the determination and persistence to uncover hard-to-find stories and data. What problems do we encounter because we don’t know the competitive landscape? ·
Cloud-based information security company Zscaler is looking for a full-time senior competitiveintelligence manager to join its office in San Jose, California. Aspiring candidates must also demonstrate the ability to analyze and translate market, product and competitor information into useful intelligence and sales tools.
Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitiveintelligence value of Glassdoor. But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program. ArchIntel™ -.
Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitiveintelligence deliverables. Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
Despite our obvious bias, we know that you don’t always need an external competitiveintelligence agency. Your in-house teams can do things that competitiveintelligence agencies can’t, like ask salespeople what they hear in the field. When do you need a competitiveintelligence agency?
CompetitiveIntelligence. Often, sales reps do not have the technical or product knowledge to confidently speak against competitive claims during sales calls. By analyzing your sales experience, you’ll be able to see where reps fall short when it comes to competitive deals. Conversational Intelligence Tools.
Sales acceleration is a form of competitiveintelligence (CI) in the sales enablement ecosystem. Competitor analysis can provide clear intelligence about your competition and market dynamics to inform your talking points. A business with strong CRM information is well-positioned to succeed in this.
Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Link buyer personas to the right information. Battlecards.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
There are competitiveintelligence tactics that can assist various departments within an organization achieve its strategic business goals. CompetitiveIntelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Teams.
Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Link buyer personas to the right information. Battlecards.
At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees.
Creating a competitiveintelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. This mostly happens as a result of not knowing how to apply competitiveintelligence regularly. Every task comes with its own set of challenges.
SCIP is pleased to provide its members with exclusive access to chapter 6 from CompetitiveIntelligence 2.0 - Competing in a Digital World , the new book from Leonard Lane and Mike Ratcliffe. Entitled "Information and Artificial Intelligence", chapter 6 covers: Benefits and limitations of AI in the CI value chain.
And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? He also urged the business owners and marketers to look beyond the immediate competitive landscape, as disruption is increasingly going to come from non-traditional competitors.
As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple. Across the top, we get a breakdown of strengths, weaknesses, root causes, best practices, and additional competitiveintelligence. If you click on the card you will see the additional details.
In today’s fast-paced and ever-evolving business landscape, staying ahead of the competition is more challenging yet more crucial than ever. Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitiveinformation you need in one place.
As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple. Across the top, we get a breakdown of strengths, weaknesses, root causes, best practices, and additional competitiveintelligence. If you click on the card you will see the additional details.
With so many people on social media today and such a wealth of information available, that without the right tools, businesses risk leaving the money on the table, or worse. A social media tracking tool is a program that helps you find valuable information on social media through data collection and analysis. You won’t even need 12.
To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool. Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition.
Social tracking tools collect a wide range of information that can be used to optimize marketing campaigns. This information (metrics) includes engagement, impressions, reach, share of voice, and sentiment. They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features.
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior CompetitiveIntelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitiveintelligence.” They are frustrated.
Rival IQ offers: Competitiveintelligence. Staying ahead of the competition is always the goal. Here, Klue helps you do this by using “battlecards”. Demographic information which can be imported. And it can do this a number of ways! Social Posts analysis. Social Reporting. Social Media Audits.
While we typically use a handful of templates to present our findings, there are many considerations when it comes to presenting competitiveintelligence. After all, the way you present data is dependent on the type of information you’re gathering, the audience, and the intention or goal behind the data collection.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content