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The leading characteristic of any successful competitiveintelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.
From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitiveintelligence across her company.
Klue, a competitiveintelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. The post CompetitiveIntelligence Platform Klue Raises $62M in Series B Funding Round appeared first on ArchIntel™.
The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. At Aqute, we’ve spent more than two decades refining our approach to competitiveintelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitiveintelligence deliverables. Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations.
A competitor of a global technology consultancy was experiencing a number of operational challenges which were impacting the satisfactory execution of large-scale contracts in Europe, several with departments of national governments. For a sample copy of this battlecard, please contact: Christian Schena. Background + Challenge.
Identify best practices that may be globally relevant to any buyer. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources. Factiva Factiva offers a comprehensive global news database and robust research platform designed to fuel strategic business decisions.
Identify best practices that may be globally relevant to any buyer. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy. high-ROI battlecard program ?that
This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. Learn how to build a high-ROI battlecard program that sales loves. Will it be status quo, or will the pace of disruption and competition increase?
JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. CompetitiveIntelligence Embeddedness (@ Amiram Markovich). Editor, Market Intelligence Insight at S&P Global Ratings (Washington DC). Strategic & CompetitiveIntelligence Professionals (SCIP). What we're reading.
Taught by award-winning instructor Luis Madureira (former executive at Heineken & Ogilvy), in partnership with leading global university NOVA IMS, this executive education program gives advanced CI practitioners critical skills in CI and data driven decision making, and will enable you to build a world-class CI function. ?
Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition.
better orient strategy , especially when competing in global markets. Using CI enabled by artificial intelligence , businesses must "out-know? This study introduces the concept of digital transformation intelligence and explores its? high-ROI battlecard program ?that Big Data Can Boost the Value of CI? (CI CI Magazine) -?
In fact, the typical NetBase Quid ® customer only needs Rival IQ for competitiveintelligence, a customer relationship management (CRM) software, and just a few more for tasks like content creation, scheduling, etc. Competitor analysis through battlecards, consumer feedback, and campaign tracking. You won’t even need 12.
They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. Rival IQ is NetBase Quid’s sister company built on the same advanced AI technology that allows brands to perform unparalleled social media competitiveintelligence. Competing social media campaigns.
And then there are some revealing statistics that speak to the importance of having and using these marketing tools: Globally, there are 7 billion active social media users – that’s a lot of potential customers, and you’ll need the right tools to get their attention. Rival IQ offers: Competitiveintelligence.
While we typically use a handful of templates to present our findings, there are many considerations when it comes to presenting competitiveintelligence. Gathering competitiveintelligence is laborious and time-consuming. The same principle should apply to your competitiveintelligence reporting.
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