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Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Cloud-based information security company Zscaler is looking for a full-time senior competitiveintelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitivepositioning and messaging functions. ArchIntel™ -.
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
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