Crayon

MAY 4, 2023

Competitive intelligence leaders are often so focused on improving the content of their battlecards that they overlook a simple yet vital responsibility: reminding their sales teams that the battlecards exist.

Battlecard 325

Battlecard Sales Competitive Intelligence Competitive 325

Crayon

JULY 20, 2023

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:

Battlecard 325

Battlecard Competitive Intelligence Competitive Intelligence 325

Crayon

APRIL 12, 2023

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

Battlecard 325

Battlecard Win Competitive Landscape Competitive Intelligence 325

Octopus

JANUARY 8, 2021

Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your.

Battlecard 214

Battlecard Competitive Intelligence Competitive Intelligence 214

Crayon

DECEMBER 2, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitive intelligence leader roles.

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Crayon

OCTOBER 11, 2023

Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.

Battlecard 325

Battlecard Benchmarking Competitive Intelligence Competitive 325

Crayon

JUNE 23, 2023

From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.

Battlecard 325

Battlecard Competitive Intelligence Globalization Competitive 325

Crayon

DECEMBER 11, 2023

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.

Battlecard 325

Battlecard Globalization Competitive Intelligence Competitive 325

ArchIntel

MARCH 3, 2021

Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. The post Using Competitive Intelligence to Move the Company Ahead appeared first on ArchIntel™.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

Primary Intelligence

JUNE 23, 2021

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals.

Battlecard 136

Battlecard Sales Win Loss 136

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Aqute Intelligence

OCTOBER 9, 2019

The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.

Competitive Intelligence 113

Competitive Intelligence Research Competitive Intelligence 113

ArchIntel

JANUARY 26, 2021

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The post Zscaler in Search of Senior Competitive Intelligence Manager appeared first on ArchIntel™. ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

ArchIntel

FEBRUARY 10, 2021

Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor. These details, however, could prove handy for filling competitive battlecards. The post How to Use Glassdoor to Gather Competitive Intelligence appeared first on ArchIntel™.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

NOVEMBER 8, 2023

Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitive intelligence deliverables. Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations.

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

M Brain

OCTOBER 13, 2022

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

Battlecard 52

Battlecard Competitive Intelligence Profiling Competitive 52

Aqute Intelligence

NOVEMBER 22, 2019

Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your in-house teams can do things that competitive intelligence agencies can’t, like ask salespeople what they hear in the field. When do you need a competitive intelligence agency?

Research 147

Research Battlecard Competitive Intelligence Primary Research 147

Fuld

NOVEMBER 2, 2021

The post Content marketing Case Study – Creating a competitive intelligence battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

Primary Intelligence

JANUARY 19, 2022

Competitive Intelligence. Often, sales reps do not have the technical or product knowledge to confidently speak against competitive claims during sales calls. By analyzing your sales experience, you’ll be able to see where reps fall short when it comes to competitive deals. Conversational Intelligence Tools.

Sales 160

Sales Battlecard Win Loss 160

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. The research leads directly to battlecard creation—probably the most recognizable strategic asset for active selling, and a highly effective sales enablement tool when maintained and distributed regularly.

Win 111

Win Battlecard Sales Sales Enablement 111

M Brain

AUGUST 29, 2023

Sales battlecards have one primary goal: to boost your sales team’s success. This guide will give your sales team the advantage they need by going through: A sales battlecard is a visual resource – often, a one-page cheat sheet. A good one-pager will contain: Battlecards are an.

Battlecard 52

Battlecard Sales Win Advantage 52

Primary Intelligence

OCTOBER 10, 2019

Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play.

Sales Enablement 104

Sales Enablement Battlecard Sales Loss 104

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Evalueserve

JULY 14, 2021

There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Teams.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Kompyte

JUNE 1, 2023

And you may have heard that our customers enjoy an average of up to 30% increases in win rates when they adopt Battlecards. It’s true that Kompyte’s best-in-class AI scans over 500 million data sources every day, delivering only the insights you need to stay ahead of your competitors. Also true.

Competitive Intelligence 52

Competitive Intelligence Battlecard Competitive Intelligence 52

Zoominfo

AUGUST 2, 2022

Crayon Crayon is an award-winning competitive intelligence platform that helps companies automatically capture and analyze competitive intelligence from hundreds of millions of sources.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Primary Intelligence

OCTOBER 10, 2019

Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play.

Sales Enablement 80

Sales Enablement Battlecard Sales Loss 80

Wink Intel

FEBRUARY 6, 2024

At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. For more information about our extensive benefits offerings please check out our Total Rewards at a Glance.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

SCIP

JUNE 1, 2021

Sales Battlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. competitive intelligence can elevate your product marketing strategy. Runs June 15, 16, 22 & 23.

SCIP 52

SCIP Battlecard Competitive Intelligence Win 52

Markets and Markets

JULY 22, 2020

Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. This mostly happens as a result of not knowing how to apply competitive intelligence regularly. Every task comes with its own set of challenges.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy. high-ROI battlecard program ?that

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

SCIP

APRIL 5, 2021

Get certified in the Foundations of Competitive Intelligence. Learn how to build a high-ROI battlecard program that sales loves. Strategic & Competitive Intelligence Professionals (SCIP). A Dialogue with Leaders from Best Buy, Thomson Reuters, and Egencia (Expedia Group). Upcoming events. 15-17 in Minneapolis).

Battlecard 52

Battlecard SCIP Predictive Analytics Competitive Intelligence 52