Crayon

JULY 26, 2022

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors.

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Battlecard Win Sales Competitive 325

Crayon

MAY 4, 2023

Competitive intelligence leaders are often so focused on improving the content of their battlecards that they overlook a simple yet vital responsibility: reminding their sales teams that the battlecards exist.

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Battlecard Sales Competitive Intelligence Competitive 325

Crayon

APRIL 12, 2023

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

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Battlecard Win Competitive Landscape Competitive Intelligence 325

Crayon

JULY 20, 2023

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:

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Battlecard Competitive Intelligence Competitive Intelligence 325

Crayon

DECEMBER 14, 2023

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are these battlecards making an impact on how my reps compete? Is anyone reading this intel? Are we seeing results where it matters most — win rates?!

Battlecard 325

Battlecard Win Competitive Sales 325

Octopus

JANUARY 8, 2021

Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your.

Battlecard 214

Battlecard Competitive Intelligence Competitive Intelligence 214

Crayon

NOVEMBER 24, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitive intelligence leader roles. in market and competitive intelligence leader roles.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Crayon

SEPTEMBER 28, 2023

If you’re responsible for competitive enablement, you should survey your sales reps on a quarterly basis and ask them how confident they feel selling against your top competitors.

Battlecard 325

Battlecard Competitive Sales Research 325

Crayon

MAY 22, 2023

Few activities are more tedious than sifting through Google Alerts in search of important competitive insights. You can’t afford to not search for important competitive insights. You can’t afford to not search for important competitive insights. But what choice do you have? If you miss something big, you’re in the hot seat.

Battlecard 325

Battlecard Competitive Win Sales 325

Crayon

DECEMBER 2, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitive intelligence leader roles.

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

Crayon

FEBRUARY 11, 2021

Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable.

Sales Enablement 405

Sales Enablement Battlecard Sales Competitive 405

Crayon

FEBRUARY 25, 2025

Automate your competitive enablement workflow with Sparks, the first AI research and analysis tool streamlines your content creation and distribution.

Battlecard 369

Battlecard Analysis Competitive Research 369

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Crayon

OCTOBER 11, 2023

Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.

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Battlecard Benchmarking Competitive Intelligence Competitive 325

Crayon

JUNE 23, 2023

From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.

Battlecard 325

Battlecard Competitive Intelligence Globalization Competitive 325

Crayon

DECEMBER 11, 2023

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.

Battlecard 325

Battlecard Globalization Competitive Intelligence Competitive 325

Primary Intelligence

JUNE 23, 2021

After all, your company pays salespeople to interface with buyers and not to do background research on the competition. Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Keep it simple.

Battlecard 136

Battlecard Sales Win Loss 136

ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

Zoominfo

OCTOBER 24, 2024

By analyzing vast amounts of information in real time, these tools provide a competitive edge that manual processes simply can’t match. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. The downside?

Sales 211

Sales Battlecard Predictive Analytics Briefing 211

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Evalueserve

MARCH 15, 2021

Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

Battlecard 96

Battlecard Win Sales Competitor Analysis 96

Aqute Intelligence

OCTOBER 9, 2019

Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details.

Competitive Intelligence 113

Competitive Intelligence Research Competitive Intelligence 113

ArchIntel

JANUARY 26, 2021

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Sales enablement is another key area of responsibility for this position.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

ArchIntel

FEBRUARY 10, 2021

Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor. These details, however, could prove handy for filling competitive battlecards. The post How to Use Glassdoor to Gather Competitive Intelligence appeared first on ArchIntel™.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

NOVEMBER 8, 2023

Surfacing market, industry, and competitive trends is an important step, but a useless one if their delivery to relevant internal stakeholders is inefficient. Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitive intelligence deliverables.

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Competitive Intelligence Battlecard Competitive SWOT 95

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

M Brain

OCTOBER 13, 2022

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

Battlecard 52

Battlecard Competitive Intelligence Profiling Competitive 52

Aqute Intelligence

NOVEMBER 22, 2019

Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your in-house teams can do things that competitive intelligence agencies can’t, like ask salespeople what they hear in the field. When do you need a competitive intelligence agency?

Research 147

Research Battlecard Competitive Intelligence Primary Research 147

Fuld

NOVEMBER 2, 2021

The post Content marketing Case Study – Creating a competitive intelligence battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

Kompyte

MARCH 28, 2023

Tired of losing deals to the competition? Creating and using sales Battlecards is the solution you’ve been looking for. Finding it impossible to get your sales team on the same page when it comes to messaging and positioning?

Battlecard 52

Battlecard Sales Win Competitive 52

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. Together, these sales acceleration efforts will deliver 360° competitive sales intelligence across the full sales cycle. Are you well-positioned, even before assessing the competition? How well do you know your customer or prospect?

Win 111

Win Battlecard Sales Sales Enablement 111

Primary Intelligence

JANUARY 19, 2022

Competitive Intelligence. Often, sales reps do not have the technical or product knowledge to confidently speak against competitive claims during sales calls. By analyzing your sales experience, you’ll be able to see where reps fall short when it comes to competitive deals. Competitive Intelligence Tools.

Sales 160

Sales Battlecard Win Loss 160

M Brain

AUGUST 29, 2023

Sales battlecards have one primary goal: to boost your sales team’s success. This guide will give your sales team the advantage they need by going through: A sales battlecard is a visual resource – often, a one-page cheat sheet. A good one-pager will contain: Battlecards are an.

Battlecard 52

Battlecard Sales Win Advantage 52

Primary Intelligence

OCTOBER 10, 2019

Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play.

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Sales Enablement Battlecard Sales Loss 104