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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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How Sales Experience Impacts Deal Outcomes

Primary Intelligence

Most often, buyers described missteps in the sales process as reason for lost business – even ahead of product or price of the solution. However, according to a study by Gartner, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. Building Trust.

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Creating a competitive intelligence battlecard to help a client win new business

Fuld

This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. For a sample copy of this battlecard, please contact: Christian Schena. Fuld + Company Solution. Results for the Client. Download Case Study PDF.

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The 3 Pillars of Sales Acceleration & How They Help You Win

Fuld

An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. If you work in the B2B space, there may be half a dozen companies you believe you should be doing business with. What are their requirements? Sales Accelerator: Strategic Takeaways.

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Three Critical Questions for Increased Win Rates

Primary Intelligence

The second most important criterion is that of “understanding your business needs” The story for this one is a bit different as we see a negative gap (orange bar). What are the unique win loss reasons for each individual sales rep? Each of these cards can be flipped over to reveal the top LOSS reasons.

Win 106
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Three Critical Questions for Increased Win Rates

Primary Intelligence

The second most important criterion is that of “understanding your business needs” The story for this one is a bit different as we see a negative gap (orange bar). What are the unique win loss reasons for each individual sales rep? Each of these cards can be flipped over to reveal the top LOSS reasons.

Win 104
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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Whether it’s identifying emerging market trends, analyzing consumer sentiment, or predicting future demand, market intelligence software equips businesses with the knowledge they need to make informed decisions and stay ahead of the curve. ZoomInfo’s platform tracks 1.5