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Competitivebattlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. As industry competition intensifies, so, too, does the need for reliable, actionable intel. Basic elements to include in your battlecards.
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of CompetitiveIntelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.
Battlecards are one of the most popular sales enablement materials businesses create today, with two-thirds of competitiveintelligence teams saying that they regularly maintain competitivebattlecards.
Klue, a competitiveintelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. Smith launched Klue with the goal of enabling businesses to go toe-to-toe with their competitors. ArchIntel™ -.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. There’s no doubt businesses need to understand not only what their rivals are up to but also anticipate their next moves.
Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitiveintelligence value of Glassdoor. These details, however, could prove handy for filling competitivebattlecards. The post How to Use Glassdoor to Gather CompetitiveIntelligence appeared first on ArchIntel™.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. For a sample copy of this battlecard, please contact: Christian Schena. If you would like a sample copy of our Battlecard, please contact: Christian Schena .
Despite our obvious bias, we know that you don’t always need an external competitiveintelligence agency. Your teams are often on the front-line, at the interface between your business and external stakeholders. When do you need a competitiveintelligence agency?
Most often, buyers described missteps in the sales process as reason for lost business – even ahead of product or price of the solution. At Primary Intelligence, we classify “the sales experience” as the interaction between sellers and buyers during a decision-making period. Understanding Business Needs. Knowledge of Industry.
Sales acceleration is a form of competitiveintelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. A business with strong CRM information is well-positioned to succeed in this.
There are competitiveintelligence tactics that can assist various departments within an organization achieve its strategic business goals. CompetitiveIntelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Whether it’s identifying emerging market trends, analyzing consumer sentiment, or predicting future demand, market intelligence software equips businesses with the knowledge they need to make informed decisions and stay ahead of the curve. ZoomInfo’s platform tracks 1.5
Please click HERE to view the job posting The Impact We are looking for an experienced professional who can deliver business value by analyzing the annuity sales opportunity across MassMutual’s third-party & new markets distribution channels. And your voice will always be heard.
Creating a competitiveintelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. Separating the signal from the noise to find competitive insights. Driving actions across the business with CI. Centralizing and organizing competitive data.
SCIP is pleased to provide its members with exclusive access to chapter 6 from CompetitiveIntelligence 2.0 - Competing in a Digital World , the new book from Leonard Lane and Mike Ratcliffe. Entitled "Information and Artificial Intelligence", chapter 6 covers: Benefits and limitations of AI in the CI value chain.
The massive investment in big data could be much better served by being more oriented to better understanding the external business environment. Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitiveintelligence?
JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. CompetitiveIntelligence Embeddedness (@ Amiram Markovich). CompetitiveIntelligence Embeddedness (@ Amiram Markovich). Editor, Market Intelligence Insight at S&P Global Ratings (Washington DC). Check out all upcoming events.
Get certified in the Foundations of CompetitiveIntelligence. Hear how TATA Business Excellence Group creates scalable CI tools and best practices. Learn how to build a high-ROI battlecard program that sales loves. Strategic & CompetitiveIntelligence Professionals (SCIP). Upcoming events. ALL EVENTS.
Our next several courses are all about turbocharging the effectiveness of your competitiveintelligence work. JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ).
The second most important criterion is that of “understanding your business needs” The story for this one is a bit different as we see a negative gap (orange bar). As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.
January 20 - Featuring Brad Schneider of Nomad Data, this webinar will discuss how to find the right data to match your business need, the categories of data that exist, and the process for buying and procuring external data. Sales Battlecards (Sept.). NEW - How Third-Party Data is Transforming CI. Foundations of M&CI (Feb.).
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Klue Klue provides real-time market and competitor insights, designed to enhance strategic decision-making for businesses ranging from startups to global enterprises.
Targeted at professionals with up to 3 years experience in MI/CI, this certification workshop (taught by CI guru David Kalinowski) provides training in critical skills, practices, and tools that you can immediately use to develop and implement an intelligence strategy that drives business growth. ? ? ? Explore Foundations > ? ??
The second most important criterion is that of “understanding your business needs” The story for this one is a bit different as we see a negative gap (orange bar). As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.
In today’s fast-paced and ever-evolving business landscape, staying ahead of the competition is more challenging yet more crucial than ever. Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place.
With so many people on social media today and such a wealth of information available, that without the right tools, businesses risk leaving the money on the table, or worse. But, as just mentioned, be patient and go through the list to see what else social media tool has to offer your business. You won’t even need 12. NetBase Quid ®.
Using CI enabled by artificial intelligence , businesses must "out-know? Practice & Impact of Digital Transformation Intelligence ?(CI This study introduces the concept of digital transformation intelligence and explores its? This study introduces the concept of digital transformation intelligence and explores its?
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior CompetitiveIntelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitiveintelligence.” Even better.
And as such, for businesses, it is critical to have the best social media tools to not just engage with consumers, but to track all your brand efforts. Plus, intel is gathered not just from social media, but from business profiles, news sources, forums, blogs, product reviews, consumer reviews, patent applications, and more.
They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. Rival IQ is NetBase Quid’s sister company built on the same advanced AI technology that allows brands to perform unparalleled social media competitiveintelligence. Competing social media campaigns.
While competitors may be a nuisance, competition is an integral part of business. And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel is basically an overarching understanding of your brand position in the market.
While we typically use a handful of templates to present our findings, there are many considerations when it comes to presenting competitiveintelligence. Gathering competitiveintelligence is laborious and time-consuming. The same principle should apply to your competitiveintelligence reporting.
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