This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Offering access to key customer satisfaction metrics, win/loss data, pricing perceptions, and more, G2 Market Intelligence enables companies to refine their product roadmaps, adjust messaging strategies, and stay ahead of the competition.
CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. Results from a prediction markets study done by SCIP suggests that there is a 77% chance that unknown competitors will pose the greatest risk to business in the future.
Its integration with sales tools makes it particularly valuable for organizations looking to enhance sales readiness and close rates through effective use of battlecards. This means certain current trends or events may be missed, which is an important loss in a competitor monitoring workflow.
Meet with customers and sales teams directly, conducting win/loss interviews and analyses.”. I’ve worked with dozens of CI managers who were thinking they were going to affect business plans and decision making and ended up—almost always- providing tactical competitor news to sales. They send “battlecards” no one every uses.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content