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The massive investment in big data could be much better served by being more oriented to better understanding the external businessenvironment. Learn how to build a high-ROI battlecard program that sales loves. Help SCIP Shape the Future! 3 ALL NEW ways to use SCIP. Visit the SCIP Career Center.
And the fuel for these leaps and strides is competitive intel, which influences business strategy. It offers intimate knowledge of your market, which is crucial to your longevity as a business, regardless of vertical. During a 2021 NetBase Quid LIVE event , Cam Mackey, CEO for SCIP, shared a few tips with the audience.
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