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Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. Once we’ve more formally defined competitive battlecards, we’ll discuss each of the following: Getting started with battlecards.
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. Translation: Battlecards will help your sales team win more deals — potentially a lot more deals.
Battlecards are one of the most popular sales enablement materials businesses create today, with two-thirds of competitive intelligence teams saying that they regularly maintain competitive battlecards.
Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable.
How AI Sales Assistant Software Benefits Businesses Automated Task Management : By handling routine tasks such as lead qualification, follow-ups, and data entry, AI sales assistants free up valuable time for sales reps to focus on high-value activities. Learn More About ZoomInfo Copilot 2.
Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.
Smith launched Klue with the goal of enabling businesses to go toe-to-toe with their competitors. With that in mind, he designed Klue as a platform capable of collecting, curating and delivering CI across every department of every business.
This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. For a sample copy of this battlecard, please contact: Christian Schena. If you would like a sample copy of our Battlecard, please contact: Christian Schena .
There’s no doubt businesses need to understand not only what their rivals are up to but also anticipate their next moves. They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature.
Your teams are often on the front-line, at the interface between your business and external stakeholders. Of course, it’s rarely easy to get the time and attention of busy salespeople, but when you get the opportunity, their perspective is usually illuminating. Your own colleagues can conduct competent, actionable competitor research.
An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. If you work in the B2B space, there may be half a dozen companies you believe you should be doing business with. What are their requirements?
Most often, buyers described missteps in the sales process as reason for lost business – even ahead of product or price of the solution. Understanding Business Needs. In a recent study, we found buyers thought 36% of losing vendors could’ve won the deal by making a change during the evaluation process. Knowledge of Industry.
While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?
In the article, he looked into an unnamed business-to-business company and right away, its Glassdoor profile revealed basic competitive intel, including its estimated size and revenue, office locations, mission statement and corporate approval ratings. These details, however, could prove handy for filling competitive battlecards.
There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence.
Whether it’s identifying emerging market trends, analyzing consumer sentiment, or predicting future demand, market intelligence software equips businesses with the knowledge they need to make informed decisions and stay ahead of the curve. ZoomInfo’s platform tracks 1.5
The second most important criterion is that of “understanding your business needs” The story for this one is a bit different as we see a negative gap (orange bar). As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.
JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ). Register for 2 workshops and get the third free !
The second most important criterion is that of “understanding your business needs” The story for this one is a bit different as we see a negative gap (orange bar). As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.
January 20 - Featuring Brad Schneider of Nomad Data, this webinar will discuss how to find the right data to match your business need, the categories of data that exist, and the process for buying and procuring external data. Sales Battlecards (Sept.). NEW - How Third-Party Data is Transforming CI. Foundations Certification Programs.
Hear how TATA Business Excellence Group creates scalable CI tools and best practices. Learn how to build a high-ROI battlecard program that sales loves. what we need to know is the new understanding you've crafted and its implications for the business. What we're reading. 5 tips on creating an insight culture (@People Space). "We
Targeted at professionals with up to 3 years experience in MI/CI, this certification workshop (taught by CI guru David Kalinowski) provides training in critical skills, practices, and tools that you can immediately use to develop and implement an intelligence strategy that drives business growth. ? ? ? Explore Foundations > ? ??
The massive investment in big data could be much better served by being more oriented to better understanding the external business environment. Learn how to build a high-ROI battlecard program that sales loves. This can only be achieved by close cooperation with CI, BI, and Strategy. READ THE ARTICLE. Upcoming events.
JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. With defined KPIs used to measure mature CI programs, companies can track the impact of CI Embeddedness on customer satisfaction and performance, using the business outcomes to justify further investment. They'll have a dedicated stage for CI. Your next job?
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward.
Hear how TATA Business Excellence Group creates scalable CI tools and best practices. Learn how to build a high-ROI battlecard program that sales loves. Get expert advice on how to make a successful career in CI. Get 5 tips for using consumer data to support CI. ALL EVENTS. What we're reading. No-code A.I. Is your company ready?
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. Is the platform customizable to your unique business needs? Does it offer access to exclusive content and competitive insights?
In today’s fast-paced and ever-evolving business landscape, staying ahead of the competition is more challenging yet more crucial than ever. A competitor analysis framework is a structured approach used by businesses to systematically study, evaluate, and understand their competitors within the market.
Optimize the business process that creates, measures and updates battle cards. Register Now PROGRAM CURRICULUM Day 1 Strategy Day 2 Organization Day 3 Battlecard Elements Day 4 Long-Term Success Factors Guest Expert Edward Allison CEO CompeteIQ Ed brings a history of front-line competitive experience.
Optimize the business process that creates, measures and updates battle cards. Register Now PROGRAM CURRICULUM Day 1 Strategy Day 2 Organization Day 3 Battlecard Elements Day 4 Long-Term Success Factors Guest Expert Edward Allison CEO CompeteIQ Ed brings a history of front-line competitive experience.
Using CI enabled by artificial intelligence , businesses must "out-know? high-ROI battlecard program ?that better orient strategy , especially when competing in global markets. CI 2.0 - Competing in a Digital World? (CI CI Magazine) -? each other rather than simply ?out-do? each other. CI Magazine) -? impact on organizational agility.
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making.
With so many people on social media today and such a wealth of information available, that without the right tools, businesses risk leaving the money on the table, or worse. But, as just mentioned, be patient and go through the list to see what else social media tool has to offer your business. What Are Social Media Tracking Tools?
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making.
And as such, for businesses, it is critical to have the best social media tools to not just engage with consumers, but to track all your brand efforts. Plus, intel is gathered not just from social media, but from business profiles, news sources, forums, blogs, product reviews, consumer reviews, patent applications, and more.
They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. Further, it is great for multi-location businesses being user-friendly and customizable. Customer support is limited to business hours and it can be expensive for small brands. What does it track?
Driving actions across the business with CI. If you happen to leverage an automated tool, your CI data engine can be integrated with real-time intelligence outputs like battlecards, competitor profiles, and customized email alerts. Driving action across the business with CI. Gathering all the competitive data you need on time.
A career with MassMutual means you will be part of a strong, stable and ethical business with industry leading pay and benefits. At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. And your voice will always be heard.
“Collect, validate, analyze, and interpret a broad range of market-related competitive data, including industry, financial, volume, market, and competitive insights needed to develop strategic business plans.”. They send “battlecards” no one every uses. Even better. Now we are talking top execs users, right? Where do I sign?
While competitors may be a nuisance, competition is an integral part of business. And the fuel for these leaps and strides is competitive intel, which influences business strategy. It offers intimate knowledge of your market, which is crucial to your longevity as a business, regardless of vertical. What is Competitive Intel?
Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. Scalability : Will it grow with your team and business needs? Sales teams need every advantage they can get. Customization : Can it adapt to your unique sales processes and workflows?
BattlecardsBattlecards turn your research into one-page guides to your key competitors. Battlecards are easy to share, easy to read and highly portable – perfect for salespeople on the go. These considerations might dictate whether you deliver competitive intelligence in a spreadsheet, a PDF or a Word document.
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