Crayon

JANUARY 11, 2023

Battlecards are one of the most popular sales enablement materials businesses create today, with two-thirds of competitive intelligence teams saying that they regularly maintain competitive battlecards.

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Battlecard Competitive Intelligence Sales Enablement Competitive 325

Crayon

JULY 26, 2022

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors.

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Battlecard Win Sales Competitive 325

Crayon

APRIL 12, 2023

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

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Battlecard Win Competitive Landscape Competitive Intelligence 325

Crayon

OCTOBER 26, 2021

I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter.

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Battlecard Competitive Competitive Intelligence Intelligence 662

Primary Intelligence

JUNE 23, 2021

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Make it available.

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Battlecard Sales Win Loss 136

Crayon

MARCH 9, 2022

Battlecards.

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Battlecard 325

Octopus

JANUARY 8, 2021

Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your.

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Battlecard Competitive Intelligence Competitive Intelligence 278

Crayon

OCTOBER 11, 2023

Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.

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Battlecard Benchmarking Competitive Intelligence Competitive 325

Crayon

APRIL 17, 2023

In high school, my economics teacher loved to remind us that “there’s no such thing as a free lunch.” It’s an old-timey way of saying “everything comes at a cost.”

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Battlecard Marketing Marketing 325

Kompyte

APRIL 25, 2023

One of those must-have sales enablement tools is the sales Battlecard. As more and more brands and products scramble for attention, sales leaders and product marketing managers are eager to equip their teams with the right tools to gain any possible advantage.

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Battlecard Sales Sales Enablement Advantage 98

Crayon

DECEMBER 11, 2023

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.

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Battlecard Globalization Competitive Intelligence Competitive 325

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

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Battlecard Win Competitive Intelligence Competitive 325

Crayon

JUNE 23, 2023

From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.

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Battlecard Competitive Intelligence Globalization Competitive 325

Crayon

SEPTEMBER 28, 2023

If you’re responsible for competitive enablement, you should survey your sales reps on a quarterly basis and ask them how confident they feel selling against your top competitors.

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Battlecard Competitive Sales Research 325

Crayon

JULY 30, 2021

Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful.

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Loss Win Analysis Battlecard 662

M Brain

AUGUST 29, 2023

Sales battlecards have one primary goal: to boost your sales team’s success. This guide will give your sales team the advantage they need by going through: A sales battlecard is a visual resource – often, a one-page cheat sheet. A good one-pager will contain: Battlecards are an.

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Battlecard Sales Win Advantage 52

Kompyte

MARCH 28, 2023

Creating and using sales Battlecards is the solution you’ve been looking for. Tired of losing deals to the competition? Finding it impossible to get your sales team on the same page when it comes to messaging and positioning?

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Battlecard Sales Win Competitive 52

Crayon

MAY 22, 2023

Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards. But what choice do you have? You can’t afford to not search for important competitive insights.

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Battlecard Competitive Win Sales 325

Crayon

JUNE 16, 2022

Sadly, the impact of good product marketing is often obscured.

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Battlecard Benchmarking Sales Enablement Marketing 325

Evalueserve

MARCH 15, 2021

Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

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Battlecard Win Sales Competitor Analysis 96

M Brain

OCTOBER 13, 2022

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

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Battlecard Competitive Intelligence Profiling Competitive 52

Crayon

FEBRUARY 11, 2021

Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable.

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Sales Enablement Battlecard Sales Competitive 405

Crayon

DECEMBER 2, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.

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Market Intelligence Battlecard Intelligence Intelligence 473

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

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Battlecard Competitive Intelligence Win Competitive 52

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

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Battlecard Competitive Intelligence Competitive Intelligence 52

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

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Battlecard Competitive Intelligence Competitive Intelligence 52

Crayon

NOVEMBER 24, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.

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Competitive Intelligence Competitive Battlecard Intelligence 369

Fuld

NOVEMBER 2, 2021

The post Content marketing Case Study – Creating a competitive intelligence battlecard appeared first on Fuld + Co.

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Battlecard Competitive Intelligence Competitive Intelligence 52

Aqute Intelligence

SEPTEMBER 6, 2023

They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. Kompyte’s platform helps monitor, learn, and adapt to competitors' actions on a continuous basis.

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Competitive Intelligence Competitive Battlecard Technology 130

Kompyte

APRIL 12, 2023

As a sales leader, you know the importance of equipping your team with the right tools and strategies to close deals effectively.

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Battlecard Gaming Sales 88

Kompyte

APRIL 18, 2023

As a sales manager, your main goal is to, well, get your team to make sales. A lot goes into developing a successful sales team. They need plenty of training and access to up-to-date insights when pitching to potential customers.

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Battlecard Sales Win Management 97

Alpha Sense BI

NOVEMBER 8, 2023

Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations. At the same time, understanding how to effectively position your offering against competitors is one of the most critical components of the sales process.

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Competitive Intelligence Battlecard Competitive SWOT 95

SCIP

JUNE 5, 2024

In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal. But what exactly are battlecards, and how can you create ones that will help you close more deals? Date: June 11, 13, 18, 20, 2024 Time: 10:00 AM - 2:00 PM EST (each day) Limited Seats Available!

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Battlecard Competitive Sales SCIP 40

Primary Intelligence

JANUARY 23, 2023

While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.

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Competitive Intelligence Loss Win Data Analysis 104

ArchIntel

MARCH 3, 2021

Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage.

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Competitive Intelligence Competitive Battlecard Intelligence 197

Primary Intelligence

OCTOBER 10, 2019

Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play.

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Sales Enablement Battlecard Sales Loss 104

Kompyte

APRIL 4, 2023

Ever hear your sales team fumble through pitches or provide the wrong product information? It’s painful. Like salt on an open wound kind of pain.

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Battlecard Sales Information 52