Crayon

MAY 4, 2023

Competitive intelligence leaders are often so focused on improving the content of their battlecards that they overlook a simple yet vital responsibility: reminding their sales teams that the battlecards exist.

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Battlecard Sales Competitive Intelligence Competitive 325

Crayon

JULY 20, 2023

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:

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Battlecard Competitive Intelligence Competitive Intelligence 325

Crayon

APRIL 12, 2023

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

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Battlecard Win Competitive Landscape Competitive Intelligence 325

Crayon

DECEMBER 14, 2023

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are these battlecards making an impact on how my reps compete? Is anyone reading this intel? Are we seeing results where it matters most — win rates?!

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Battlecard Win Competitive Sales 325

Crayon

MARCH 9, 2022

Battlecards.

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Battlecard 325

Crayon

JULY 30, 2021

Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful.

Loss 662

Loss Win Analysis Battlecard 662

Octopus

JANUARY 8, 2021

Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your.

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Battlecard Competitive Intelligence Competitive Intelligence 214

Crayon

DECEMBER 2, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

Crayon

JUNE 16, 2022

Sadly, the impact of good product marketing is often obscured.

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Battlecard Benchmarking Sales Enablement Marketing 325

Crayon

APRIL 17, 2023

In high school, my economics teacher loved to remind us that “there’s no such thing as a free lunch.” It’s an old-timey way of saying “everything comes at a cost.”

Battlecard 325

Battlecard Marketing Marketing 325

Crayon

FEBRUARY 11, 2021

Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable.

Sales Enablement 405

Sales Enablement Battlecard Sales Competitive 405

Primary Intelligence

JUNE 23, 2021

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Make it available.

Battlecard 136

Battlecard Sales Win Loss 136

Crayon

OCTOBER 11, 2023

Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.

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Battlecard Benchmarking Competitive Intelligence Competitive 325

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Crayon

JUNE 23, 2023

From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.

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Battlecard Competitive Intelligence Globalization Competitive 325

Crayon

DECEMBER 11, 2023

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.

Battlecard 325

Battlecard Globalization Competitive Intelligence Competitive 325

Crayon

SEPTEMBER 28, 2023

If you’re responsible for competitive enablement, you should survey your sales reps on a quarterly basis and ask them how confident they feel selling against your top competitors.

Battlecard 325

Battlecard Competitive Sales Research 325

Crayon

NOVEMBER 24, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Crayon

MAY 22, 2023

Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards. But what choice do you have? You can’t afford to not search for important competitive insights.

Battlecard 325

Battlecard Competitive Win Sales 325

Kompyte

APRIL 25, 2023

One of those must-have sales enablement tools is the sales Battlecard. As more and more brands and products scramble for attention, sales leaders and product marketing managers are eager to equip their teams with the right tools to gain any possible advantage.

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Battlecard Sales Sales Enablement Advantage 98

Evalueserve

MARCH 15, 2021

Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

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Battlecard Win Sales Competitor Analysis 96

ArchIntel

MARCH 3, 2021

Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage.

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Competitive Intelligence Competitive Battlecard Intelligence 197

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

Kompyte

MARCH 28, 2023

Creating and using sales Battlecards is the solution you’ve been looking for. Tired of losing deals to the competition? Finding it impossible to get your sales team on the same page when it comes to messaging and positioning?

Battlecard 52

Battlecard Sales Win Competitive 52

M Brain

AUGUST 29, 2023

Sales battlecards have one primary goal: to boost your sales team’s success. This guide will give your sales team the advantage they need by going through: A sales battlecard is a visual resource – often, a one-page cheat sheet. A good one-pager will contain: Battlecards are an.

Battlecard 52

Battlecard Sales Win Advantage 52

Aqute Intelligence

SEPTEMBER 6, 2023

They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. Kompyte’s platform helps monitor, learn, and adapt to competitors' actions on a continuous basis.

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Competitive Intelligence Competitive Battlecard Technology 130

Primary Intelligence

OCTOBER 10, 2019

Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play.

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Sales Enablement Battlecard Sales Loss 104

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

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Battlecard Competitive Intelligence Win Competitive 52

Fuld

NOVEMBER 2, 2021

The post Content marketing Case Study – Creating a competitive intelligence battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

M Brain

OCTOBER 13, 2022

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

Battlecard 52

Battlecard Competitive Intelligence Profiling Competitive 52

Aqute Intelligence

NOVEMBER 22, 2019

Some colleagues may just need raw data, others will want summaries, presentations or battlecards. A key part of managing intelligence is presenting information in useful ways. In-house and external intelligence agencies For many of our clients, competitive intelligence is a wide-ranging function with many stakeholders, inputs and outputs.

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Research Battlecard Competitive Intelligence Primary Research 147

Kompyte

APRIL 12, 2023

As a sales leader, you know the importance of equipping your team with the right tools and strategies to close deals effectively.

Battlecard 88

Battlecard Gaming Sales 88

Kompyte

APRIL 18, 2023

As a sales manager, your main goal is to, well, get your team to make sales. A lot goes into developing a successful sales team. They need plenty of training and access to up-to-date insights when pitching to potential customers.

Battlecard 97

Battlecard Sales Win Management 97

Fuld

MAY 3, 2021

The research leads directly to battlecard creation—probably the most recognizable strategic asset for active selling, and a highly effective sales enablement tool when maintained and distributed regularly. Battlecards are cheat sheets that you’ll want to limit to 1-2 pages, likely in an infographic style that highlights important comparables.

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Win Battlecard Sales Sales Enablement 111

Zoominfo

OCTOBER 24, 2024

With enterprise-grade security features and compatibility with various dialers, video conferencing tools, and CRMs, Clari Copilot aims to streamline the sales process and boost revenue generation.

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Sales Battlecard Predictive Analytics Briefing 211

Primary Intelligence

JANUARY 23, 2023

While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104