Remove Annotation Remove Research Remove Sales
article thumbnail

3 methods to forge stronger business partner alliances

CIO

Research from the University of Tennessee (UT) suggests the strongest alliances in business focus on finding collaborative solutions specifically tailored to the needs of each partnership. But when respective parties get the formula right, great value can be created far beyond what any one company can do alone. What’s the differentiator?

Alliance 459
article thumbnail

Salesforce debuts gen AI benchmark for CRM

CIO

“When it comes to CRM applications, we want to ensure the qualities of these generative processes are aligned with the CRM goals,” says Silvio Savarese, EVP, and chief scientist of Salesforce Research. Experienced people researched and identified the criteria used to evaluate the LLMs, and the evaluation uses real-world CRM data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Equinix goes partner prospecting with AI

CIO

So, in 2021 Equinix revisited its prospecting platform to take it a step further by adding a data-driven sales prospecting approach that uses AI to identify partners best positioned to help the company drive new sales, both globally and within specific regions and countries.

article thumbnail

What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

article thumbnail

Expectations vs. reality: A real-world check on generative AI

CIO

People want to see it be real this year,” says Bola Rotibi, chief of enterprise research at CCS Insight. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

article thumbnail

16 Must-Have Content Marketing Tools in 2022

mention

If you’re generating traffic, leads, and sales that leverage content, you must also be aware of the challenges involved. Now, marketing your content on different platforms requires you to first devise a strategy, create brand style guidelines, do audience and competitor research, etc. Table of Contents: 1.

Marketing 363
article thumbnail

9 Top Competitive Intelligence Tools For Data Manipulation

Aqute Intelligence

These are a few of the tools that we use in competitor research for our customers to analyze competitors and understand what they are doing and what they plan to do next. These are a few of the tools that we use in competitor research for our customers to analyze competitors and understand what they are doing and what they plan to do next.