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Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
These technological innovations allow business to access large and complex datasets in an organized and digestible form that allows them to conduct faster primaryresearch and develop better business strategies. Maximize your primaryresearch with the full value of AlphaSense as your one-stop-shop for business intelligence.
Below, we explore how using the AlphaSense iOS app can transform your research by providing you access to Expert Insights on the go. Typically, these traditional processes can delay your primaryresearch and limit your ability to capitalize on timely insights while commuting or traveling. Sitting in bumper-to-bumper traffic?
Part of deep market analysis is incorporating primaryresearch into your research process. The expert perspective is particularly important for this aspect of deep market analysis because it provides access to unique and differentiated primary insights not found anywhere else.
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