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The Affinity Categories segment the audience by their interests. The In-MarketSegmentsegments the audience by the industry they are involved with (finance/marketing/FMCG/ real estate etc.). Add Annotations. Annotations are the small speech bubble icons that appear on the bottom line (Y-axis) of the graph.
For example, industry reports can provide valuable insights into changing consumer preferences and the emergence of new marketsegments. Challenges of Secondary Market Research While secondary market research offers numerous benefits, it also comes with certain limitations and challenges that businesses must consider.
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