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Equinix goes partner prospecting with AI

CIO

So, in 2021 Equinix revisited its prospecting platform to take it a step further by adding a data-driven sales prospecting approach that uses AI to identify partners best positioned to help the company drive new sales, both globally and within specific regions and countries.

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Expectations vs. reality: A real-world check on generative AI

CIO

But that may be as much about protecting any competitive advantage as it is about any lack of success. Adoption of Copilot so far tends to be in what he refers to as pockets, which matches how McKinsey reports that most gen AI deployments are happening in specific departments: marketing and sales, service and support, and product development.

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9 Top Competitive Intelligence Tools For Data Manipulation

Aqute Intelligence

Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.

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16 Must-Have Content Marketing Tools in 2022

mention

If you’re generating traffic, leads, and sales that leverage content, you must also be aware of the challenges involved. While you may adopt a content pillar strategy to make a hero content rank better, the high level of competition means you need to market it continuously.

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Complete Guide to Google Shopping Ad Extensions, Annotations & Labels for 2023

GrowbyData

G oogle Shopping Ad extensions, annotations & labels are additional contents displayed on Google Shopping ads, apart from the title, price, image & store name, which help your ads stand out in the auction, while enticing shoppers to click on your product ads over your competition. Sale Price Annotations.

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What is Secondary Market Research?

mention

Internal data comes from within an organization and includes sales records, customer databases, financial reports, and previous market research studies conducted by the company. It allows businesses to make informed decisions faster, which is essential in dynamic markets where timely action can be a competitive advantage.

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What is Ad Intelligence and how can it help boost your Ad Performance?

GrowbyData

Ad Intelligence gives digital marketing managers, merchandise managers, and ad agencies multi-dimensional views in near real-time into their competitor’s ad quality, competitive pricing, promotions, and product content across all advertising platforms. Which brands are emerging in your competitive landscape?