mention

AUGUST 7, 2024

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

Market Research 147

Market Research Marketing Research Research Primary Research 147

Alpha Sense BI

JANUARY 26, 2024

Business intelligence (BI) and analytics are competitive necessities in today’s fast-moving, data-driven business world. Although business intelligence is a powerful tool, most organizations do not implement it successfully or are lacking a centralized source to maximize its full potential.

Business Intelligence 105

Business Intelligence Intelligence Intelligence Business 105

Alpha Sense BI

FEBRUARY 29, 2024

As a business professional, you may often find that you need to conduct fast-paced market research on-the-go. However, conducting traditional market research can chain you to your desk as you sift through endless text documents or source expert calls through expert networks. Sitting in bumper-to-bumper traffic?

Primary Research 52

Primary Research Annotation SWOT Market Research 52

Alpha Sense BI

SEPTEMBER 28, 2023

Deep market analysis is a key business process for organizations in a diverse set of sectors: Financial services and investors use it to monitor trends, build smart investment strategies, and optimize portfolio performance. Part of deep market analysis is incorporating primary research into your research process.

Analysis 52

Analysis Marketing Marketing Primary Research 52