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But that may be as much about protecting any competitive advantage as it is about any lack of success. That’s not necessarily a flaw if they’re correct and consistent, but does make it harder to evaluate, so unless you have an existing tool to compare it to, you have to create a benchmark for evaluating performance.
Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.
It’s a cost-effective and time-efficient way for businesses to get valuable background information, trends, and benchmarks, helping them make strategic decisions and complementing their primary research efforts. Secondary market research also helps businesses benchmark and analyze trends far more effectively.
Next up is figuring out what keywords that you want that content to rank for, so doing some search volume research, figuring out what those keywords are, and then benchmarking that keyword data, so whether your website is already ranking for some of those keywords or you have new keywords that you want those pages or those posts to be ranking for.
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