This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!
More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.
Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. This frees up valuable time for sellers to focus more on building relationships and closing deals.
To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.
What makes MeRA unique is that it employs a sequential reasoning logic framework dubbed known ‘Chain of Thought’ reasoning, as well as more advanced sentiment analysis capabilities, such as including the ability to customize the tone of the response to customer questions, according to UPS.
In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.
But because of the infrastructure, employees spent hours on manual data analysis and spreadsheet jockeying. We’re doing KPI visualization and trend analysis, and highlighting variances over time. We had plenty of reporting, but very little data insight, and no real semblance of a data strategy.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
They’ve even planned how to celebrate after they win. Every football team thinks they have a great plan when they’re walking out of the locker room. They know every play. They’ve practiced every pass.
Would your business benefit from the use of data analysis? What is Data Analysis? The term data analysis refers to the recovery of useful information from data. How is Data Analysis Undertaken? Why Should You Use Data Analysis? All of these details and more can be determined through simple data analysis.
Is your organization aligned to deliver quality data for analysis by intent, or by accident? While this may seem like an odd question, understanding organizational change levers can help uncover opportunities for improving your data supply-chain processes.
Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy. What is win loss analysis?
On a broader level, brand positioning should be based on a combination of customer needs, competitor analysis, and your unique strengths. There you have it, some winning B2B marketing strategies for SaaS businesses. The post 14 Winning B2B Marketing Strategies for SaaS Businesses appeared first on Mention. Conclusion.
Navigating IVR According to an analysis of call center deepfake attacks, a primary method favored by fraudsters is using voice deepfakes to successfully move through IVR-based authentication. How fraudsters use audio deepfakes 1. Instead, organizations should look for an approach to IDV that stops deepfakes before they can even be used.
On the one hand, the quality of automated analysis is not clearly understood, and on the other, there is a perceived threat of machines making people’s own expertise redundant. This is critical, ensuring algorithms deliver valuable insights, analytics and support increased automation.
Additional gen AI transformations: Bayer Crop Science blends gen AI and data science for innovative edge Going ‘AI native’ with in-house ChatGPT the MITRE way UPS delivers customer wins with generative AI Rocket Mortgage lays foundation for generative AI success LexisNexis rises to the generative AI challenge
Smith says he has seen that transition over the past 12 months or so, saying the technology has matured to the point where it is winning over skeptics. Were moving away from the hype and learning to live with generative AI, he says.
Additional gen AI transformations: Bayer Crop Science blends gen AI and data science for innovative edge Going ‘AI native’ with in-house ChatGPT the MITRE way UPS delivers customer wins with generative AI Rocket Mortgage lays foundation for generative AI success LexisNexis rises to the generative AI challenge
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.
By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis. Don’t Skew Your Data. Knowing what questions to ask is half the battle. Talk to our team.
That partnership is a win-win-win situation for the company, contact center agents, and the customer. In today’s experience economy, human abilities can fall short, due in large part to the outweighed importance of heavy data analysis. But they also need the human ingenuity that’s required to solve complex issues.
While transactional contracts certainly have their place in the tech world, relational contracts designed to motivate win-win solutions over the long-term will ultimately deliver greater value. Here’s why forging stronger alliances matters, and ways to achieve them.
When it comes to predicting future price movements in the market, technical analysis emerges as the most powerful weapon at our disposal. Technical analysis is a calculated science based on historical and real data, not some hocus-pocus or game of chance. Charts, indicators, and oscillators are just a few of the many tools available.
Build quick wins, then scale. Automate lineage and impact analysis. Establishing secure environments for sharing sensitive data across organizations facilitates collaborative analysis while maintaining strict privacy controls. Prioritize and sprint on high-impact issues. Monitor continuously at scale. Data clean rooms.
Go for small and solid wins Technologies in the digital realm are evolving day by day, some of them incrementally but a lot of them exponentially. On top of that, a detailed analysis of the experiment, irrespective of its results (success, failure or neutral), should be conducted and documented for future use.
However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. But how do you know if you need sales experience analysis? Here are 5 signs you need sales experience analysis: You’re not sure why you are winning.
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.
Avangrid’s award-winning cybersecurity initiative uses real-time data sharing to protect the energy grid. However, as with any data analysis project, there are challenges. Ideally, we’d share all that data – but we chose to focus on smaller achievable wins,” says Antonellis. “So
There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services. Instead, experts advise using agile principles for quick wins and incremental advancements whenever possible.
Efficiency Improvements: Automate manual data analysis, freeing teams to focus on selling. By capturing and analyzing customer interactions across calls, emails, and video meetings, Chorus provides actionable insights that help sales teams refine strategies, improve win rates, and close deals faster.
According to our new analysis of millions of emails, it’s not just in your head. Our analysis shows that OOO reply rates begin to climb again in late February, presumably when people have gotten caught up on the year ahead and earned some time off. Our analysis shows a striking drop in OOO rates after August.
One of the winning ideas used generative AI to streamline the learning process for do-it-yourself (DIY) home projects. That I commit we will fund and go into production with the winning idea or top two ideas.” Azarzar says that winning ideas at JFrog are scrutinized across a broad list of requirements.
The Chennai, India-based multinational is betting that it can win over business users with a combination of features focused on ease-of-use, support for data preparation, and the ability to blend internal data with outside data sources. Get the latest business intelligence and IT strategy analysis by signing up for our newsletters. ]
Give employees a one-click path to reporting suspicious emails and automating the categorization, analysis and management of these emails. Solutions that help people become smarter, sentient, resilient and responsive will win the day against the most advanced phishing attempts. Why not arm your team to be the winning one?
Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
AI risks as perceived by the CEO CEOs who don’t want to quickly become former CEOs expend quite a lot of their time and attention on some form of “ TOWS ” analysis (threats, opportunities, weaknesses, and strengths). You notice that whoever wins the Star Baker award in one episode tends to bake more poorly in the next episode.
Rossman joined me on a recent episode of the Tech Whisperers podcast for the launch of his latest book, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. The other thing we do in the book is apply constraints to the activities to avoid analysis paralysis.
Understanding the price differentials between reserve and regular pricing is key to performing that analysis. McMasters takes full advantage of the analytical tools Microsoft provides with Azure Cloud Computing Services to assist with cost optimization analysis, but he doesn’t stop there. “We
This blog summarizes some of the significant contract wins and losses that have shaped the current federal contracting landscape today. This includes successful defense of recompetes and some major takeaway contract wins. Keep reading for some highlighted wins and losses in the GOVCON space. CACI has held this work since 2017.
For organizations seeking a collaborative win-win approach to outsourcing, the Vested sourcing business model is worth consideration. When a company and its outsourcing partner follow these rules they become vested in each other’s success: A win for the buying company is a win for the service provider.
While there’s automation that can help (ahem, Crayon’s software platform ), there’s also lots of resources available and at the ready — consultants who specialize in win/loss interviews and analysis or organizations that can help develop impactful product positioning.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content