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Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!
More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.
Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. This frees up valuable time for sellers to focus more on building relationships and closing deals.
To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.
What makes MeRA unique is that it employs a sequential reasoning logic framework dubbed known ‘Chain of Thought’ reasoning, as well as more advanced sentiment analysis capabilities, such as including the ability to customize the tone of the response to customer questions, according to UPS.
In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
They’ve even planned how to celebrate after they win. Every football team thinks they have a great plan when they’re walking out of the locker room. They know every play. They’ve practiced every pass.
Would your business benefit from the use of data analysis? What is Data Analysis? The term data analysis refers to the recovery of useful information from data. How is Data Analysis Undertaken? Why Should You Use Data Analysis? All of these details and more can be determined through simple data analysis.
Is your organization aligned to deliver quality data for analysis by intent, or by accident? While this may seem like an odd question, understanding organizational change levers can help uncover opportunities for improving your data supply-chain processes.
Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. Cost Prohibitive.
Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy. What is win loss analysis?
On a broader level, brand positioning should be based on a combination of customer needs, competitor analysis, and your unique strengths. There you have it, some winning B2B marketing strategies for SaaS businesses. The post 14 Winning B2B Marketing Strategies for SaaS Businesses appeared first on Mention. Conclusion.
On the one hand, the quality of automated analysis is not clearly understood, and on the other, there is a perceived threat of machines making people’s own expertise redundant. This is critical, ensuring algorithms deliver valuable insights, analytics and support increased automation.
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.
By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis. Don’t Skew Your Data. Knowing what questions to ask is half the battle. Talk to our team.
That partnership is a win-win-win situation for the company, contact center agents, and the customer. In today’s experience economy, human abilities can fall short, due in large part to the outweighed importance of heavy data analysis. But they also need the human ingenuity that’s required to solve complex issues.
While transactional contracts certainly have their place in the tech world, relational contracts designed to motivate win-win solutions over the long-term will ultimately deliver greater value. Here’s why forging stronger alliances matters, and ways to achieve them.
When it comes to predicting future price movements in the market, technical analysis emerges as the most powerful weapon at our disposal. Technical analysis is a calculated science based on historical and real data, not some hocus-pocus or game of chance. Charts, indicators, and oscillators are just a few of the many tools available.
There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services. Instead, experts advise using agile principles for quick wins and incremental advancements whenever possible.
However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. But how do you know if you need sales experience analysis? Here are 5 signs you need sales experience analysis: You’re not sure why you are winning.
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.
Avangrid’s award-winning cybersecurity initiative uses real-time data sharing to protect the energy grid. However, as with any data analysis project, there are challenges. Ideally, we’d share all that data – but we chose to focus on smaller achievable wins,” says Antonellis. “So
AI risks as perceived by the CEO CEOs who don’t want to quickly become former CEOs expend quite a lot of their time and attention on some form of “ TOWS ” analysis (threats, opportunities, weaknesses, and strengths). You notice that whoever wins the Star Baker award in one episode tends to bake more poorly in the next episode.
By identifying these micro-TAMs, we can see where we win often and win big, but are under-represented (an opportunity) compared to areas with lower deal sizes and higher loss rates (lower priority). This data-driven approach ensures we focus our finite GTM resources on the biggest and best opportunities first.
One of the winning ideas used generative AI to streamline the learning process for do-it-yourself (DIY) home projects. That I commit we will fund and go into production with the winning idea or top two ideas.” Azarzar says that winning ideas at JFrog are scrutinized across a broad list of requirements.
The Chennai, India-based multinational is betting that it can win over business users with a combination of features focused on ease-of-use, support for data preparation, and the ability to blend internal data with outside data sources. Get the latest business intelligence and IT strategy analysis by signing up for our newsletters. ]
Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Give employees a one-click path to reporting suspicious emails and automating the categorization, analysis and management of these emails. Solutions that help people become smarter, sentient, resilient and responsive will win the day against the most advanced phishing attempts. Why not arm your team to be the winning one?
The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.
The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s explore the merit of this belief with *gasp* real analysis. Why did we select DISA as the target of the analysis? If you like winning, connect the approach with benefits.
Rossman joined me on a recent episode of the Tech Whisperers podcast for the launch of his latest book, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. The other thing we do in the book is apply constraints to the activities to avoid analysis paralysis.
Understanding the price differentials between reserve and regular pricing is key to performing that analysis. McMasters takes full advantage of the analytical tools Microsoft provides with Azure Cloud Computing Services to assist with cost optimization analysis, but he doesn’t stop there. “We
For organizations seeking a collaborative win-win approach to outsourcing, the Vested sourcing business model is worth consideration. When a company and its outsourcing partner follow these rules they become vested in each other’s success: A win for the buying company is a win for the service provider.
This blog summarizes some of the significant contract wins and losses that have shaped the current federal contracting landscape today. This includes successful defense of recompetes and some major takeaway contract wins. Keep reading for some highlighted wins and losses in the GOVCON space. CACI has held this work since 2017.
While there’s automation that can help (ahem, Crayon’s software platform ), there’s also lots of resources available and at the ready — consultants who specialize in win/loss interviews and analysis or organizations that can help develop impactful product positioning.
But because of the infrastructure, employees spent hours on manual data analysis and spreadsheet jockeying. We’re doing KPI visualization and trend analysis, and highlighting variances over time. We had plenty of reporting, but very little data insight, and no real semblance of a data strategy.
In business, were “operations” commonly used in planning conversations, it still might focus on region-by-region analysis; it also might deal with other formulations for defining broad customer segments. Tactics are how military forces win battles, and, therefore, campaigns. IT Leadership, IT Strategy
Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.
I’m responsible for guaranteeing that all the cars are the same so the driver that wins is the best,” Morrone explains. Drivers arrive with a racing suit and helmet, but otherwise drive the same cars tuned the same way. The only differentiator is driver skill. I’m responsible for training the mechanics, the engineers, and each driver.”
In the IT space we ruminate a lot as well — paralysis by analysis. In her must-read book, The Day Before IT Transformation ,award-winning CIO Cheryl Smith, formerly of McKesson, WestJet, and Keyspan, cites the December 2022 report data point by the Consortium for Information & Software Quality that every year IT failures cost $2.41
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