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Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. He also holds a master’s degree in operations research from New York University.
On the global front, some 567 AI startups received funding in the first five months of 2020 alone. Zaozerskaya, who has more than 10 years of experience in market research , competitive analysis , customer insights and digital marketing, has been serving as senior manager at Amazon since September 2020, according to her LinkedIn profile.
Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. emphasized that startups are leveraging natural language processing (NLP) and AI to parse through large content sets in the way AlphaSense does. “I
In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” Or analysis of CI, because apparently CI itself is not analysis. ” I am a foreigner so maybe I am hard of reading, but I don’t get this sentence. Even better. Where do I sign?
This primaryresearch is a crucial complement to the secondary research sources most professionals traditionally rely on. With Stream in AlphaSense, users have access to an expansive library of expert calls and transcripts that reveal firsthand perspectives they wouldn’t find anywhere else.
A real-world analysis to understand the content posted by companies on their social media sites and its comparative analysis with their coverage in traditional media. Occasionally, they supplemented this data with primaryresearch through their network. As a result their analysis was now well-rounded. Background.
A real-world analysis to understand the content posted by companies on their social media sites and its comparative analysis with their coverage in traditional media. Occasionally, they supplemented this data with primaryresearch through their network. As a result their analysis was now well-rounded.
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