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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. Mona Liddell is a research manager for IDCs CIO Executive Research team. Contact us today to learn more.

IT 467
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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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Solving the tech debt problem while staying competitive and secure

CIO

Learn more about IDC’s research for technology leaders. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders.

Security 370
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In-house vs third-party competitor research

Aqute Intelligence

Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Change is constant, and so is competitor research. New entrants shake up the status quo. Companies merge.

Research 147
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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

And this understanding is made possible with a market research report. We are going to cover the bases of what a market research report is and how to prepare one that will set you on the road to success. What Is a Market Research Report? Types of Market Research. This also covers research websites such as Mckinsey.

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Conducting Market Research: Template and How-To Guide

Netbasequid

Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business. They have good reason to.

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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research? .