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Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. Mona Liddell is a research manager for IDCs CIO Executive Research team. Contact us today to learn more.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Learn more about IDC’s research for technology leaders. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders.
Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Change is constant, and so is competitor research. New entrants shake up the status quo. Companies merge.
And this understanding is made possible with a market research report. We are going to cover the bases of what a market research report is and how to prepare one that will set you on the road to success. What Is a Market Research Report? Types of Market Research. This also covers research websites such as Mckinsey.
Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business. They have good reason to.
By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research? .
In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?
There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 This type of market research is like playing spy.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.
That’s where market analysis tools come in. Market analysis is an extension of market research. In other words, market research answers the “What?” while market analysis answers the “Why?” Related reading: How AI is Shaping the Future of Investment Research. When Do You Need Market Analysis Tools?
Business professionals require timely and relevant insights to make strategic decisions in rapidly changing markets; therefore, getting up to speed on new research topics is crucial in the realm of market research.
there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. Your Chance: Want to test a market research reporting software?
However, competitive analysis about your competitors can be a complex and time-consuming process. This article provides a comprehensive guide on how to find competitor pricing using a variety of methods, ranging from direct research to leveraging advanced competitive intelligence tools and techniques.
Market research is an important part of business. Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! But that’s really secondary research, one of the two types of market research that you should be doing. What is Primary Market Research?
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your market research from reactive to proactive. But what do you get for your annual $24,000 primaryresearch spend?
With centralized access to our Expert Insights , business professionals can streamline their workflow and seamlessly transition between data-driven research and qualitative research to inform their business decisions. Fresh Perspectives – Hear the expert’s most recent insights unavailable anywhere else to gain a competitive edge.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. Below, we explore the value of AI within Expert Insights and how it can revolutionize your primary investment research.
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.
Using the right tools is important when conducting market and competitive intelligence research especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. ArchIntel™ -. The second benefit is allowing for effective vendor management.
Templates for Win/Loss Analysis – The Win Loss request I get asked the most often is, “Can you share your Win Loss templates?” I break down Win Loss analysis questions into 4 buckets: relationship health, company reputation, product/service attributes, and servicing issues. These topics are timeless. See you in 2017.
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. For investors and venture capitalists who are interested in the technology space, market research is just as critical. While still a form of primaryresearch, it’s not conducted by the company consuming it.
In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primaryresearch. Information from PrimaryResearch.
The nuanced firsthand perspectives provided by industry experts can complement your data-driven research with soft market information and complete your investment process. This powerful integration provides you with the most robust and comprehensive research platform to conduct both primary and secondary market research all in one place.
The secret lies in combining the right content sets with an AI-based research tool that helps parse, connect, and analyze the various disparate sources of information. Furthermore, the best organizations continuously evolve to free their knowledge workers from the confines of repetitive, low-value research.
To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.
AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform , empowers major financial and corporate firms to conduct powerful market research with AI search technology, premium content sets, and critical insights to drive organizational growth.
Our Expert Call Services provide investment researchers with the opportunity to speak directly with industry experts, allowing you to gain a deeper understanding of a company, its products, and its place within a market. Below we explore the top five reasons to use Expert Call Services to elevate your primary investment research.
The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage. To watch this informative on-demand webinar, please click here.
Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses? Business information and insights platforms can make competitive intelligence research much easier for you. Market Intelligence Market research deals specifically with your company, marketing strategy, and product line.
Few things can be more daunting—or exciting—than a blank research slate. But with the sheer amount of information available, conducting market landscape analysis isn’t always straightforward—even the term itself is vague at best. Broker research can also assist us in understanding both market share and player positioning.
As a primaryresearch expert, I am always looking to for ways to motivate others to share. Win/Loss Analysis book gives you a process to learn why you’re losing business and how to keep more of it! So much about life revolves around effective communication. You need to understand what makes them comfortable to share.
Far too often, valuable research time is disproportionately spent on gathering information across disparate sources; what often emerges is an over-reliance on low-value or public content without the added context and depth of expert perspectives. Expanded broker research. New Content to Catch What Others Miss.
Do some international market research first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. You could use international market research to get a clear picture of the risks and business opportunities that lie ahead in countries you plan to export or expand to.
Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. He also holds a master’s degree in operations research from New York University.
According to research conducted by Orgvue , 92% of senior business leaders sampled believe that time to decision is a key success metric for organizations but in contrast, 89% believe that organizations are taking too long to make decisions.
Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. response 2. Herron Associates, Inc.
Our all-in-one market intelligence platform allows users to streamline their primaryresearch workflows with on-demand access to our expert transcript library and Expert Call Services. One common misconception is the view that expert perspectives may introduce a potential risk for bias in the research process.
That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking. Content on the AlphaSense platform spans across the four key perspectives of research. As we’ve mentioned before, standardization within ESG is still disparate.
Zaozerskaya, who has more than 10 years of experience in market research , competitive analysis , customer insights and digital marketing, has been serving as senior manager at Amazon since September 2020, according to her LinkedIn profile.
Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. What is a Competitor Analysis Framework? PEST Analysis – Stands for political, economic, social, and technological analysis.
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