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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

Mona Liddell is a research manager for IDCs CIO Executive Research team. She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders. Contact us today to learn more.

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Solving the tech debt problem while staying competitive and secure

CIO

Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders. Contact us today to learn more.

Security 370
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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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8 Tools To Level Up Your Market Analysis in 2023 (Free & Paid)

Alpha Sense BI

That’s where market analysis tools come in. Market analysis is an extension of market research. In other words, market research answers the “What?” while market analysis answers the “Why?” Related reading: How AI is Shaping the Future of Investment Research. When Do You Need Market Analysis Tools?

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In-house vs third-party competitor research

Aqute Intelligence

Your teams don’t always have the time to conduct a significant research project, such as a complete analysis of the field. For example, a new or little-known competitor may emerge that offers little in the way of online research or offline chatter. When do you need a competitive intelligence agency?

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How To Find Competitor Pricing: Tools and Techniques

Aqute Intelligence

However, competitive analysis about your competitors can be a complex and time-consuming process. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Competitor websites and marketing materials Start researching your competitors' own websites.

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Allis Information Management Rebrands as AIM – Targeted Intelligence

AIM

While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The company’s intelligence resources incorporate cutting edge IT components, which are critical to AIM’s systems and efficiencies.